Some of you will recognize the new brand – Brand Australia developed by M&C Saatchi for the Federal Government – a $20 million program to position Australia in the global marketplace. What you may not know is that Chin Communications was engaged to develop the Chinese concept and our MD, Charles Qin, was in Shanghai with Trade Minister Crean to launch the new brand at World Expo. The logo represents Australia and symbolizes our growth and expansion and our outward looking approach and aims to ensure Australia is highly regarded and recognised in global business.
That approach was on show recently with two high-level visits to Australia in the space of a week.Celebrating the 30th anniversary of the Melbourne-Tianjin Sister City Relationship saw the high-profile Mayor of Tianjin arrive for a range of business events attended by hundreds of Melbournians. Hot on his heels was the man destined to be China’s next President, Vice President Xi Jinping – a jam-packed program of business engagements, a football game and formal functions. Chin Communications worked with all levels of government on these important visits with Charles and his team making the interpreting and translating flow seamlessly.
