CHINsight Blog


Chinese Marketing

Enter the Enterprising Dragon – Expect Big Things – Chinese New Year of the Dragon 2024

Time to Make Preparations for the Chinese New Year of the Dragon 2024

Unlocking the Power of Influencer Marketing: RED vs WeChat

The Rise of Key Opinion Leaders (KOLs) in Chinese Marketing: Unleashing the Power of RED

Mastering Chinese Gen Z’s Favourite Social Playground – Enjoy Unrivalled Brand Engagement

WeChat Reimagined – a social media, but also a website, a blog page and an eDM tool. & What Do You Need to Know Before Selling in China?

Mastering Chinese Social Media Copywriting: Moving Beyond Direct Translations

A Tipping Point for AI and the Future of Creative Work

One Australian city has done the right thing to win over Chinese travellers, who will be next?


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