April 30th, 2018
The New Emperor is Video (with Good Chinese Translations Please)

With estimated over 700 million viewers of online videos in China (statista.com) and growing, it’s time to make video part of your China strategy. Video advertising consumption in China overtook television advertising a long time ago.  A straw poll amongst colleagues revealed that very few watch television (they use TVs to play games).  Online video […]

April 16th, 2018
AI and Human Interpreters – Foes or Friends?

Boao Forum shows there is a long road ahead for Machine Translation Under the theme “An Open and Innovative Asia for a World of Greater Prosperity”, the Boao Forum 2018 was held last week in south China’s tropical Hainan Province. In recent years, Chinese companies have been making big strides in innovation and this was […]

April 9th, 2018
The Hidden Cost of Chinese Brands and their Registration (or not)

佳可宝1 – three Chinese characters to represent a well-known Australian brand appeared on the product beverage label destined for China. During our back-translation process, we pointed this out to the client who had no idea. It happens all the time, I told her, Chinese distributors do the labelling and the exporter and brand owner has […]

January 30th, 2018
A Piece of China in Far-Flung Sweden

Drottningholm Palace’s Chinese Pavilion has Chinese Translations Drottningholm Palace (originally built in late 16th century) has been the private residence of the Swedish Royal family from that time and stands on an island in Lake Malaren, now a Stockholm suburb. In early June, we set out by boat to explore this residence inspired by the […]