July 24th, 2018
Historic Anniversaries Reinforce China-Australia Longevity – Recent Rhetoric Informs need for Open Communications

By Kate Ritchie Forty years ago this year China started its remarkable Opening Up under Deng Xiaoping. What a ride we have borne witness to. There will never be another like it. Australia has been a remarkable beneficiary of China’s transformation. Since the early 90s, we have not experienced a recession, and a major factor […]

June 18th, 2018
Melbourne Business 3000+ Awards 2018

It is always inspiring to hear about other businesses doing great things in Melbourne.  We are an innovative city but we don’t always get to hear about it. The Business 3000+ Awards is Melbourne’s premier awards program for small business. Since 2004, the B3000+ Awards have put the endeavours and achievements of Melbourne businesses in […]

May 30th, 2018
Ready for China’s Cross-Border E-commerce? Language as a Key Driver

Cross-border e-commerce is emerging as an excellent channel for Victorian businesses wanting to access the Chinese market without having to set up stores in country. As Chinese consumers seek out genuine, quality international products, the opportunities for Australian brands are boundless. Cross-border isn’t just for big businesses. In 2016, the number of digital buyers in […]

April 30th, 2018
The New Emperor is Video (with Good Chinese Translations Please)

With estimated over 700 million viewers of online videos in China (statista.com) and growing, it’s time to make video part of your China strategy. Video advertising consumption in China overtook television advertising a long time ago.  A straw poll amongst colleagues revealed that very few watch television (they use TVs to play games).  Online video […]