March 22nd, 2019
Why is intercultural communication important in a globalised world

In an increasingly globalised world today, to get the language and culture right when doing marketing communications to a foreign country seems a widely adopted idea for brands. However, although the former has become easier — thanks to language specialists, the latter remains tricky for many, even for big brands. Last year, Italian fashion house […]

January 21st, 2019
Growing Glowing Pigs 猪年“猪”事皆顺

Welcome to the enthusiastic Pig Year. It starts on 5 February 2019 and will be overtaken by the Rat on 25 January 2020. The pig is the last animal in the Chinese zodiac reflecting their slow speed and propensity to eat and sleep too much. ********************************************************************************************************************* Piggy Back in History  2007-8 -The mortgage crisis in […]

January 14th, 2019
China’s Holidays in 2019 – Prepare for Chinese Tourist Visits — Organise Chinese Translations of Signage, Special Offers, Menus, Web content, etc.

If you are a tourist operator or receiving Chinese tourists anywhere in the world, the key periods to prepare for are Spring Festival (Chinese New Year) and Golden Week (National Day/Moon Festival) holidays. First of all you need to attract tourists to your destination (website, WeChat, Weibo content) and then look after them on arrival.  […]

January 7th, 2019
Mandarin Interpreting Stars in China (and Australia) — “Success can Hinge on a Choice of Words”

A client visited us this week confused about China’s requirements for her consulting and potentially a large contract to deliver services in China. It turns out that communications had been hampered by poor translation.  She had been relying on a PhD student in her field but, as we often see, such ‘translators’ are not trained […]