June 18th, 2018
Melbourne Business 3000+ Awards 2018

It is always inspiring to hear about other businesses doing great things in Melbourne.  We are an innovative city but we don’t always get to hear about it. The Business 3000+ Awards is Melbourne’s premier awards program for small business. Since 2004, the B3000+ Awards have put the endeavours and achievements of Melbourne businesses in […]

May 30th, 2018
Ready for China’s Cross-Border E-commerce? Language as a Key Driver

Cross-border e-commerce is emerging as an excellent channel for Victorian businesses wanting to access the Chinese market without having to set up stores in country. As Chinese consumers seek out genuine, quality international products, the opportunities for Australian brands are boundless. Cross-border isn’t just for big businesses. In 2016, the number of digital buyers in […]

April 30th, 2018
The New Emperor is Video (with Good Chinese Translations Please)

With estimated over 700 million viewers of online videos in China (statista.com) and growing, it’s time to make video part of your China strategy. Video advertising consumption in China overtook television advertising a long time ago.  A straw poll amongst colleagues revealed that very few watch television (they use TVs to play games).  Online video […]

April 16th, 2018
AI and Human Interpreters – Foes or Friends?

Boao Forum shows there is a long road ahead for Machine Translation Under the theme “An Open and Innovative Asia for a World of Greater Prosperity”, the Boao Forum 2018 was held last week in south China’s tropical Hainan Province. In recent years, Chinese companies have been making big strides in innovation and this was […]