October 2nd, 2017
Celebrating Moon Festival – Get Ready!

Everything you need to know The Moon Festival also called the Mid-Autumn Festival in China, is one of the most important traditional holidays celebrated by Chinese people. It always falls on the 15th day of the 8th month of the year according to the Chinese lunar calendar. This year, it is on 4 October. Every […]

September 8th, 2017
We go above, below, and through the line for your Chinese marketing strategies

We’ve come full circle since first establishing ourselves as Chinese translation experts 25 years ago, marketing our brand and language translation service to a diverse audience across the globe. We made our mark in Australia, China, and beyond. That was then. Today, we help other brands and companies succeed by applying the lessons we’ve learned […]

August 25th, 2017
Australia’s “Number 4” – Part 2

Following on from our blog about Number Four, we are dispelling myths that the number is unlucky in China! Today, we would like to tell some more stories about Number 4 in Australia: The Top four Universities in Australia According to the Times Higher Education World University Rankings, the top four universities in Australia are: […]

August 21st, 2017
Australia’s “Number 4” – Part 1

Four unlucky？ In Chinese (Korean and Japanese), some people consider “four” to be an unlucky number, as the pronunciation of the number four is similar to “death”, some places even remove any floor numbers with four in them, and many people don’t like car plate numbers with four in them. Some businesses try to avoid […]