佳可宝1 – three Chinese characters to represent a well-known Australian brand appeared on the product beverage label destined for China. During our back-translation process, we pointed this out to the client who had no idea. It happens all the time, I told her, Chinese distributors do the labelling and the […]
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AI Translation vs Human Translation
If your marketing materials are full of errors they won’t buy from you. Strange feedback from visitors to their Chinese website – a client reached out to us to investigate if there was a language problem. We immediately saw they were using a google translate plug in; when you clicked […]
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All You Need To Know About The Moon Festival
The Moon Festival also called the Mid-Autumn Festival in China, is one of the most important traditional holidays celebrated by Chinese people. It always falls on the 15th day of the 8th month of the year according to the Chinese lunar calendar. This year, it is on 21st September. Every […]
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5 Things you can do to prevent your Chinese Business Relationships going sour
While the political rhetoric between China and Australia remains frosty, there are some proactive things Australian companies can do to avoid losing business. If you do business in China, you’ll know there is very real tension in the air and many Australian companies are nervous about the potential economic fallout. […]
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WeChat – how to turn it into profit
How Australian businesses, organisations and individuals manage WeChat to their advantage. Some tips and tricks and good examples to inspire. WeChat has been called the super app, Chinese see it as a lifeline and are rarely separated from it. Whether it is messaging friends and family, reading nes, digesting government […]
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Numbers to dream about – 84% of your target market in one place
How to market to Chinese in Australia (and the world!) – Some Tricks to Help You It sounds too good to be true! Well yes and no. If you are targeting the Chinese market in Australia, 84% of them are on WeChat. Extrapolate that to China and WeChat is a […]
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The First Word War between US and China — Mandarin Interpreting is a Tough Job
By U.S. Department of State from United States. “Strength” or “Power” There has been voluminous analysis of the China-US Dialogue in Alaska recently – it’s still going on. Condescending, hegemonic, hypocritical, arrogant, embarrassing (and that’s just about the US side). Part of the problem, as I see it, resulted […]
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A lesson in building relationships with Chinese leaders (from a Mandarin Interpreter)
Bob Hawke, Australia’s 23rd Prime Minister, was a great friend to Chinese and to China. He was Australian prime minister from 1983 – 1991 who died in May 2019. Now a new electorate (seat) in Federal Parliament will be named ‘Hawke’ in his honour. Hawke’s tenure as prime minister coincided […]
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How to Translate Vaccines in Other Languages
A guide to cross-cultural marketing Translations have emerged on centre stage during the Covid pandemic and vaccine rollout. It’s not very often we translators make headlines or get noticed at all. We heard some shocking stories during the various lockdowns in 2020. Governments got slammed for their use of google […]
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Happy ‘Niú牛’ Year! 春节快乐·牛转钱坤
The Year of the Ox arrives on 12 February 2021. All of us will be eBULLient to see the end of Ratty and welcome what we hope will be a year of recovery. A year where our persistence and resilience pay off – that is the hallmark of the Ox […]
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Trump Versus WeChat – Could Australia be a Winner?
Harvard Business Review calls it the “one app to rule them all”; the Economist: “the digital bedrock of Chinese society”. Trump wants to “strike at China’s heart” wrote the Washington Post, as it “targets a product tied to every part of economic and social life.” President Trump has declared that […]