Monday, April 30th, 2018
With estimated over 700 million viewers of online videos in China (statista.com) and growing, it’s time to make video part of your China strategy. Video advertising consumption in China overtook television advertising a long time ago. A straw poll amongst colleagues revealed that very few watch television (they use TVs to play games). Online video
Monday, April 16th, 2018
Boao Forum shows there is a long road ahead for Machine Translation Under the theme “An Open and Innovative Asia for a World of Greater Prosperity”, the Boao Forum 2018 was held last week in south China’s...
Monday, April 9th, 2018
佳可宝1 – three Chinese characters to represent a well-known Australian brand appeared on the product beverage label destined for China. During our back-translation process, we pointed this out to the client who had no idea. It happens...
