ChinSight

Business & Trade With China

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Friday, March 22nd, 2019

Why is intercultural communication important in a globalised world

In an increasingly globalised world today, to get the language and culture right when doing marketing communications to a foreign country seems a widely adopted idea for brands. However, although the former has become easier — thanks to language specialists, the latter remains tricky for many, even for big brands. Last year, Italian fashion house

Monday, January 14th, 2019

China’s Holidays in 2019 – Prepare for Chinese Tourist Visits — Organise Chinese Translations of Signage, Special Offers, Menus, Web content, etc.

If you are a tourist operator or receiving Chinese tourists anywhere in the world, the key periods to prepare for are Spring Festival (Chinese New Year) and Golden Week (National Day/Moon Festival) holidays. First of all you...

Monday, January 7th, 2019

Mandarin Interpreting Stars in China (and Australia) — “Success can Hinge on a Choice of Words”

A client visited us this week confused about China’s requirements for her consulting and potentially a large contract to deliver services in China. It turns out that communications had been hampered by poor translation.  She had been...

Wednesday, December 19th, 2018

Better Chinese Translations, Chinese Guides, and Authentic Experiences for Chinese Tourists – Sound Familiar?

Imagine the problem of having 4 x your entire population added each year in tourists. Sounds great! But think about the infrastructure and needs of those tourists.  Well it’s going to get even bigger for Croatia, which...

Friday, October 19th, 2018

Trump Targets Chinese Students

With all the news around trade wars and North Korean diplomacy, the recent announcement that Trump was cutting certain Chinese student visas was lost. Chinese students studying in US high-tech – science and technology areas – were...

Tuesday, July 24th, 2018

Historic Anniversaries Reinforce China-Australia Longevity – Recent Rhetoric Informs need for Open Communications

By Kate Ritchie Forty years ago this year China started its remarkable Opening Up under Deng Xiaoping. What a ride we have borne witness to. There will never be another like it. Australia has been a remarkable...

Wednesday, May 30th, 2018

Ready for China’s Cross-Border E-commerce? Language as a Key Driver

Cross-border e-commerce is emerging as an excellent channel for Victorian businesses wanting to access the Chinese market without having to set up stores in country. As Chinese consumers seek out genuine, quality international products, the opportunities for...

Monday, April 9th, 2018

The Hidden Cost of Chinese Brands and their Registration (or not)

佳可宝1 – three Chinese characters to represent a well-known Australian brand appeared on the product beverage label destined for China. During our back-translation process, we pointed this out to the client who had no idea. It happens...

Friday, March 10th, 2017

Agriculture in Australia – ought to be a Great Yarn!

We rode on the sheep’s back once, now we need to get onto China’s coattails or “we’ll all be rooned”1. “In Australia the whole foreign investment story is our history” Lyall Howard, Head of Government Relations at...

Thursday, October 15th, 2015

From a Chinese Shopping Mall to the World:Part 1

Hi everyone, I’m back! 我回来了!ただいま! For the past five weeks, I was visiting family in Shenzhen, China and travelling in Japan expanding my language and culture skills. I drank a little bit of baijiu (“Maotai”) during a...

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Sunday 21st July
8:08 am