Friday, March 22nd, 2019
In an increasingly globalised world today, to get the language and culture right when doing marketing communications to a foreign country seems a widely adopted idea for brands. However, although the former has become easier — thanks to language specialists, the latter remains tricky for many, even for big brands. Last year, Italian fashion house
Monday, January 14th, 2019
If you are a tourist operator or receiving Chinese tourists anywhere in the world, the key periods to prepare for are Spring Festival (Chinese New Year) and Golden Week (National Day/Moon Festival) holidays. First of all you...
Monday, January 7th, 2019
A client visited us this week confused about China’s requirements for her consulting and potentially a large contract to deliver services in China. It turns out that communications had been hampered by poor translation. She had been...
Wednesday, December 19th, 2018
Imagine the problem of having 4 x your entire population added each year in tourists. Sounds great! But think about the infrastructure and needs of those tourists. Well it’s going to get even bigger for Croatia, which...
Friday, October 19th, 2018
With all the news around trade wars and North Korean diplomacy, the recent announcement that Trump was cutting certain Chinese student visas was lost. Chinese students studying in US high-tech – science and technology areas – were...
Tuesday, July 24th, 2018
By Kate Ritchie Forty years ago this year China started its remarkable Opening Up under Deng Xiaoping. What a ride we have borne witness to. There will never be another like it. Australia has been a remarkable...
Wednesday, May 30th, 2018
Cross-border e-commerce is emerging as an excellent channel for Victorian businesses wanting to access the Chinese market without having to set up stores in country. As Chinese consumers seek out genuine, quality international products, the opportunities for...
Monday, April 9th, 2018
佳可宝1 – three Chinese characters to represent a well-known Australian brand appeared on the product beverage label destined for China. During our back-translation process, we pointed this out to the client who had no idea. It happens...
Friday, March 10th, 2017
We rode on the sheep’s back once, now we need to get onto China’s coattails or “we’ll all be rooned”1. “In Australia the whole foreign investment story is our history” Lyall Howard, Head of Government Relations at...
Thursday, October 15th, 2015
Hi everyone, I’m back! 我回来了！ただいま! For the past five weeks, I was visiting family in Shenzhen, China and travelling in Japan expanding my language and culture skills. I drank a little bit of baijiu (“Maotai”) during a...
