ChinSight

Culture Understanding and Language

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Monday, January 14th, 2019

China’s Holidays in 2019 – Prepare for Chinese Tourist Visits — Organise Chinese Translations of Signage, Special Offers, Menus, Web content, etc.

If you are a tourist operator or receiving Chinese tourists anywhere in the world, the key periods to prepare for are Spring Festival (Chinese New Year) and Golden Week (National Day/Moon Festival) holidays. First of all you need to attract tourists to your destination (website, WeChat, Weibo content) and then look after them on arrival. 

Monday, January 7th, 2019

Mandarin Interpreting Stars in China (and Australia) — “Success can Hinge on a Choice of Words”

A client visited us this week confused about China’s requirements for her consulting and potentially a large contract to deliver services in China. It turns out that communications had been hampered by poor translation.  She had been...

Wednesday, December 19th, 2018

Better Chinese Translations, Chinese Guides, and Authentic Experiences for Chinese Tourists – Sound Familiar?

Imagine the problem of having 4 x your entire population added each year in tourists. Sounds great! But think about the infrastructure and needs of those tourists.  Well it’s going to get even bigger for Croatia, which...

Tuesday, December 4th, 2018

The Definition of Good Manners – Etiquette Interpreting in Mandarin

It is Derby Day 2018, a procession of elegantly turned out ladies is descending on Melbourne’s Windsor Hotel including your writer. You would, no doubt, be thinking that this is a pre-race event, but NO! we are...

Sunday, November 18th, 2018

CHIN COMMUNICATIONS RECEIVES SECOND AWARD IN TWO DAYS — WINNER AT THE MELBOURNE AWARDS 2018

On the awards stage twice in two days, tonight in Melbourne, Chin Communications was Winner in the Melbourne Awards, the city’s highest accolade celebrating the inspirational achievements of people...

Monday, April 30th, 2018

The New Emperor is Video (with Good Chinese Translations Please)

With estimated over 700 million viewers of online videos in China (statista.com) and growing, it’s time to make video part of your China strategy. Video advertising consumption in China overtook television advertising a long time ago.  A...

Monday, April 9th, 2018

The Hidden Cost of Chinese Brands and their Registration (or not)

佳可宝1 – three Chinese characters to represent a well-known Australian brand appeared on the product beverage label destined for China. During our back-translation process, we pointed this out to the client who had no idea. It happens...

Tuesday, January 30th, 2018

A Piece of China in Far-Flung Sweden

Drottningholm Palace’s Chinese Pavilion has Chinese Translations Drottningholm Palace (originally built in late 16th century) has been the private residence of the Swedish Royal family from that time and stands on an island in Lake Malaren, now...

Monday, October 2nd, 2017

Celebrating Moon Festival – Get Ready!

Everything you need to know The Moon Festival also called the Mid-Autumn Festival in China, is one of the most important traditional holidays celebrated by Chinese people. It always falls on the 15th day of the 8th...

Friday, September 8th, 2017

We go above, below, and through the line for your Chinese marketing strategies

We’ve come full circle since first establishing ourselves as Chinese translation experts 25 years ago, marketing our brand and language translation service to a diverse audience across the globe. We made our mark in Australia, China, and...

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Wednesday 16th January
6:42 pm