ChinSight

Culture Understanding and Language

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Wednesday, December 19th, 2018

Better Chinese Translations, Chinese Guides, and Authentic Experiences for Chinese Tourists – Sound Familiar?

Imagine the problem of having 4 x your entire population added each year in tourists. Sounds great! But think about the infrastructure and needs of those tourists.  Well it’s going to get even bigger for Croatia, which has been named the most sought-after new European destination for Chinese tourists in 2018 at the China Travel

Tuesday, December 4th, 2018

The Definition of Good Manners – Etiquette Interpreting in Mandarin

It is Derby Day 2018, a procession of elegantly turned out ladies is descending on Melbourne’s Windsor Hotel including your writer. You would, no doubt, be thinking that this is a pre-race event, but NO! we are...

Sunday, November 18th, 2018

CHIN COMMUNICATIONS RECEIVES SECOND AWARD IN TWO DAYS — WINNER AT THE MELBOURNE AWARDS 2018

On the awards stage twice in two days, tonight in Melbourne, Chin Communications was Winner in the Melbourne Awards, the city’s highest accolade celebrating the inspirational achievements of people...

Monday, April 30th, 2018

The New Emperor is Video (with Good Chinese Translations Please)

With estimated over 700 million viewers of online videos in China (statista.com) and growing, it’s time to make video part of your China strategy. Video advertising consumption in China overtook television advertising a long time ago.  A...

Monday, April 9th, 2018

The Hidden Cost of Chinese Brands and their Registration (or not)

佳可宝1 – three Chinese characters to represent a well-known Australian brand appeared on the product beverage label destined for China. During our back-translation process, we pointed this out to the client who had no idea. It happens...

Tuesday, January 30th, 2018

A Piece of China in Far-Flung Sweden

Drottningholm Palace’s Chinese Pavilion has Chinese Translations Drottningholm Palace (originally built in late 16th century) has been the private residence of the Swedish Royal family from that time and stands on an island in Lake Malaren, now...

Monday, October 2nd, 2017

Celebrating Moon Festival – Get Ready!

Everything you need to know The Moon Festival also called the Mid-Autumn Festival in China, is one of the most important traditional holidays celebrated by Chinese people. It always falls on the 15th day of the 8th...

Friday, September 8th, 2017

We go above, below, and through the line for your Chinese marketing strategies

We’ve come full circle since first establishing ourselves as Chinese translation experts 25 years ago, marketing our brand and language translation service to a diverse audience across the globe. We made our mark in Australia, China, and...

Friday, August 25th, 2017

Australia’s “Number 4” – Part 2

Following on from our blog about Number Four, we are dispelling myths that the number is unlucky in China! Today, we would like to tell some more stories about Number 4 in Australia: The Top four Universities...

Monday, August 21st, 2017

Australia’s “Number 4” – Part 1

Four unlucky? In Chinese (Korean and Japanese), some people consider “four” to be an unlucky number, as the pronunciation of the number four is similar to “death”, some places even remove any floor numbers with four in...

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Tuesday 25th June
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