Covid and tricky politics between China and Australia have dampened our lunar new years of recent memory; the lack of …
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GIVE WINGS TO TIGERS (ru hu tian yi 如虎添翼)
Long live the Tiger, the king of the jungle! All tigers have a mark on their forehead which resembles the …
Continue readingYou can’t go wrong with Fortune and Happiness – or can you?
How one of our biggest brands stuffed up their Chinese New Year offer Someone came up with a great idea …
Continue readingChristmas for Chinese – A marketing opportunity like no other
For many of us, turning the page on 2021 can’t come quickly enough. We are all keen for a new …
Continue readingAll You Need To Know About The Moon Festival
The Moon Festival also called the Mid-Autumn Festival in China, is one of the most important traditional holidays celebrated by …
Continue reading5 Things You Can Do to Prevent Your Chinese Business Relationships Going Sour
While the political rhetoric between China and Australia remains frosty, there are some proactive things Australian companies can do to …
Continue readingWeChat – how to turn it into profit
How Australian businesses, organisations and individuals manage WeChat to their advantage. Some tips and tricks and good examples to inspire. …
Continue readingNumbers to dream about – 84% of your target market in one place
How to market to Chinese in Australia (and the world!) – Some Tricks to Help You It sounds too good …
Continue readingHappy ‘Niú牛’ Year! 春节快乐·牛转钱坤
The Year of the Ox arrives on 12 February 2021. All of us will be eBULLient to see the end …
Continue readingChina: Will it be our Saviour?
By Kate Ritchie We’ve been fielding calls in the last fortnight from well-heeled and struggling Chinese businesspeople in Australia who …
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