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Tuesday, July 24th, 2018

Historic Anniversaries Reinforce China-Australia Longevity – Recent Rhetoric Informs need for Open Communications

By Kate Ritchie Forty years ago this year China started its remarkable Opening Up under Deng Xiaoping. What a ride we have borne witness to. There will never be another like it. Australia has been a remarkable beneficiary of China’s transformation. Since the early 90s, we have not experienced a recession, and a major factor

Monday, June 18th, 2018

Melbourne Business 3000+ Awards 2018

It is always inspiring to hear about other businesses doing great things in Melbourne.  We are an innovative city but we don’t always get to hear about it. The Business 3000+ Awards is Melbourne’s premier awards program...

Wednesday, May 30th, 2018

Ready for China’s Cross-Border E-commerce? Language as a Key Driver

Cross-border e-commerce is emerging as an excellent channel for Victorian businesses wanting to access the Chinese market without having to set up stores in country. As Chinese consumers seek out genuine, quality international products, the opportunities for...

Monday, April 30th, 2018

The New Emperor is Video (with Good Chinese Translations Please)

With estimated over 700 million viewers of online videos in China (statista.com) and growing, it’s time to make video part of your China strategy. Video advertising consumption in China overtook television advertising a long time ago.  A...

Monday, April 16th, 2018

AI and Human Interpreters – Foes or Friends?

Boao Forum shows there is a long road ahead for Machine Translation Under the theme “An Open and Innovative Asia for a World of Greater Prosperity”, the Boao Forum 2018 was held last week in south China’s...

Monday, April 9th, 2018

The Hidden Cost of Chinese Brands and their Registration (or not)

佳可宝1 – three Chinese characters to represent a well-known Australian brand appeared on the product beverage label destined for China. During our back-translation process, we pointed this out to the client who had no idea. It happens...

Tuesday, January 30th, 2018

A Piece of China in Far-Flung Sweden

Drottningholm Palace’s Chinese Pavilion has Chinese Translations Drottningholm Palace (originally built in late 16th century) has been the private residence of the Swedish Royal family from that time and stands on an island in Lake Malaren, now...

Tuesday, November 21st, 2017

Chin was the Runner Up in the Melbourne Awards 2017

Chin Communications this year is celebrating 25 years of work supporting Australia’s engagement with China. At a Gala Awards Ceremony at the Town Hall on 18 November 2017, Chin was the Runner Up in the Melbourne Awards...

Friday, September 8th, 2017

We go above, below, and through the line for your Chinese marketing strategies

We’ve come full circle since first establishing ourselves as Chinese translation experts 25 years ago, marketing our brand and language translation service to a diverse audience across the globe. We made our mark in Australia, China, and...

Friday, August 25th, 2017

Australia’s “Number 4” – Part 2

Following on from our blog about Number Four, we are dispelling myths that the number is unlucky in China! Today, we would like to tell some more stories about Number 4 in Australia: The Top four Universities...

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