After locking tourists out for almost two years, Australia finally reopened its international borders in February 2022. While it is …
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From Gan Bei (Cheers) to Hangover – Chinese Lessons from Wine
Why you need to get your Chinese branding in order early From the 1990s, Chinese started to embrace wine, especially …
Continue readingHow to Brand Your Products for the Huge China Market and Reduce Your Risk
Many Australian businesses are doing very well selling to Chinese (locally and in China). Australian products remain popular despite the …
Continue readingTHE COST OF A LOST OPPORTUNITY – LOST IN TRANSLATION
How to tell if you are getting good value in translation? An airport was negotiating with a new airline that …
Continue readingReady for China’s Cross-Border E-commerce? Language as a Key Driver
Cross-border e-commerce is emerging as an excellent channel for Victorian businesses wanting to access the Chinese market without having to …
Continue readingWe go above, below, and through the line for your Chinese marketing strategies
We’ve come full circle since first establishing ourselves as Chinese translation experts 25 years ago, marketing our brand and language …
Continue readingHow NOT to Manage a Translation Project
After 30 years of translation work for many clients, on many subjects, there isn’t much we haven’t come across in …
Continue readingBetter Understanding – Putting our Mouth where our Money is
Written by Kate Ritchie “It’s not a question of choosing China or choosing America. It’s a question of choosing a …
Continue readingWatch Out – Apple’s China Turnaround
We hear about Chinese selling their bodies, body parts and siblings in order to buy the latest iPhone; over recent …
Continue readingPerfect Wrap Up for 2014: Chin Interpreting Team in Action Interpreting for President Xi
After a good rest, the Chin team is rejuvenated and ready for another productive year! Nevertheless we think it is important …
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