BEDA wins big: rapid follower growth through smart WeChat campaigns
When Brisbane won the bid to host the 2032 Olympic Games, Brisbane Economic Development Agency (BEDA) knew it was a once-in-a-lifetime opportunity to showcase their stunning city and attract delegates from all over the world. This event presents an opportunity to raise the city’s profile as a destination to host MICE (Meetings, Incentives, Conferences, and Exhibitions) events in the city. China naturally is one of their key targets due to its huge population and long-term friendship with Australia before the Covid travel restrictions. In 2022, BEDA reached out to Chin for a way to promote the city’s beauty and facilities to the Chinese audience and capture their interest.
Our team developed a social media plan that centred around creating a strong online presence for Brisbane through WeChat, the most popular social media platform in China. We created and managed a WeChat account to display different aspects of the city and region, and also designed targeted ad campaigns and media collaboration to reach even more potential clients and increase engagement.
Within two months of launching the WeChat account and campaigns, BEDA’s account had gained over 4,000 followers. As more quality content is published on the WeChat account, the number of followers continues to grow. Our targeted ads campaign also generated a significant following, resulting in increased interest and enquiries about MICE tourism to Brisbane.
The Chinese market presents a significant opportunity for businesses and organisations to expand their customer base and generate revenue. The CHIN team specialises in Chinese marketing, WeChat management, and advertising campaign services to help businesses and organisations like BEDA tap into this potential. You too can reach out to your ideal Chinese audience, increase your online presence, and grow your business. Contact us today to learn more about how we can help you leverage the Chinese market for your business.