Brisbane Economic Development Agency

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BEDA wins big: rapid follower growth through smart WeChat campaigns

4,000 Followers

Rapid Growth

Lead Generation

Challenge:

When Brisbane won the bid to host the 2032 Olympic Games, Brisbane Economic Development Agency (BEDA) knew it was a once-in-a-lifetime opportunity to showcase their stunning city and attract delegates from all over the world. This event presents an opportunity to raise the city’s profile as a destination to host MICE (Meetings, Incentives, Conferences, and Exhibitions) events in the city. China naturally is one of their key targets due to its huge population and long-term friendship with Australia before the Covid travel restrictions. In 2022, BEDA reached out to Chin for a way to promote the city’s beauty and facilities to the Chinese audience and capture their interest.

Solution:

Our team developed a social media plan that centred around creating a strong online presence for Brisbane through WeChat, the most popular social media platform in China. We created and managed a WeChat account to display different aspects of the city and region, and also designed targeted ad campaigns and media collaboration to reach even more potential clients and increase engagement.

Result:

Within two months of launching the WeChat account and campaigns, BEDA’s account had gained over 4,000 followers. As more quality content is published on the WeChat account, the number of followers continues to grow. Our targeted ads campaign also generated a significant following, resulting in increased interest and enquiries about MICE tourism to Brisbane.

The Chinese market presents a significant opportunity for businesses and organisations to expand their customer base and generate revenue. The CHIN team specialises in Chinese marketing, WeChat management, and advertising campaign services to help businesses and organisations like BEDA tap into this potential. You too can reach out to your ideal Chinese audience, increase your online presence, and grow your business. Contact us today to learn more about how we can help you leverage the Chinese market for your business.

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With over 30 years of experience you know you’re in safe hands

We believe that our language solutions should be made to fit your needs. Every language project is unique. Whether you need to:

Translate your materials,
Interpret for a meeting, or
Market a service or product.

That is why we place a high priority on understanding your goals and your desired outcome. These can include knowing your audience, the languages needed, your budget, and the deadline. We do all this before we translate or copywrite the first word.

Working with us is easy as 1, 2, 3.

Step 1

First, talk to our local Australian team on
1300 792 446.

Step 2

Send us your documents or brief, and we'll prepare a quote.

Step 3

We'll keep in touch with you throughout the work and deliver by your deadline.

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For more than 30 years, we have been the gold standard for translation, interpreting, and Chinese marketing. We have you covered whether you need to speak in another language, prepare written translations, or want to market to Chinese people in a way that is respectful of their culture.