Crown

Having supported Crown’s Melbourne and Perth operations for many years, it was logical to be on board rolling out the various translations and designs required for Crown Sydney.

As a global icon with many famous sub-brands in venues, restaurants and facilities, it was vital to ensure consistency in brand and style across all Crown assets.

For example the attention to detail our team pays to translating menu items is exceptional. A literal translation will never work; we take great care to convey in natural language information about food and drinks. The guests really appreciate this and it helps them to order at ease.

Chinese, Vietnamese and Japanese visitors have been catered for at these resorts with translations and the Crown team places a great deal of focus on things like:

• Website content
• Room service menus
• Restaurant menus and information
• Electronic compendiums
• Signage
• What’s On and Special Campaigns
• Events
• Facilities
• Laundry lists 

Quality translations can make a huge difference to the visitor experience, whether a global brand like Crown, or a local restaurant or tourism site. A translated menu, a welcome sign or a webpage all act like a welcome mat encouraging foreign language speakers to come. Tourism and hospitality are getting more and more competitive and this is a way Crown heralds its caring approach and stands out.