Madame Flavour

Helping you simplify your multilingual communications

KOLs, KOCs and the transformative power of
word-of-mouth on RED

Multiple services

RED Social Media
Influencer Marketing

Quality guarantee

25,000+ views
4 week campaign

Challenge
Madame Flavour is a Melbourne based tea brand with its tea products sold online and offline in supermarkets. Madame Flavour recognised the Chinese buying power and love of tea and wanted to reach out to Chinese tea-lovers to get to know the brand and, in turn, increase sales.

Solution
Chin observed the popularity of floral and fruit teas among young Chinese females. Therefore, we suggested RED as the most suitable platform for ‘influencer’ marketing.

RED (Xiaohongshu), also known as Little Red Book, is one of the hottest Chinese social media platforms where users share their opinions on all aspects of life: food, travel, lifestyle, and more. The RED community consists of a large number of Key Opinion Leaders (KOLs) and Key Opinion Consumers (KOCs). Information spreads via word of mouth. With a vast number of users and an advanced recommendation system, RED is known to take brands directly to their target market.

This campaign combined Key Opinion Leaders and Key Opinion Consumers – KOLs to bring more exposure and KOCs to create content for RED’s recommendation system to pick up and promote to other users.

Results
Total reach 25,000+. All posts were received well on RED, with comments expressing interest and intention to purchase Madame Flavour tea products. Six weeks later, we continued to see organic growth of the brand to tea lovers.

WHY CHIN COMMUNICATIONS?​

With over 30 years of experience you know you’re in safe hands

We believe that our language solutions should be made to fit your needs. Every language project is unique. Whether you need to:

  • Translate your materials,
  • Interpret for a meeting, or
  • Market a service or product.

That is why we place a high priority on understanding your goals and your desired outcome. These can include knowing your audience, the languages needed, your budget, and the deadline. We do all this before we translate or copywrite the first word.

Working with us is easy as 1, 2, 3.

Step 1

First, talk to our local Australian team on
1300 792 446.

Step 2

Send us your documents or brief, and we'll prepare a quote.

Step 3

We'll keep in touch with you throughout the work and deliver by your deadline.

OUR KEY SERVICES

Services that enable you to communicate across languages and cultures​

For more than 30 years, we have been the gold standard for translation, interpreting, and Chinese marketing. We have you covered whether you need to speak in another language, prepare written translations, or want to market to Chinese people in a way that is respectful of their culture.

CONTACT US

Got a question? We’d love to hear from you

CHIN COMMUNICATIONS

Level 4, 221 Queen Street, Melbourne 3000
GPO Box 2231, Melbourne 3001

P. 1300 792 446
F. 03 9670 0766

info@chincommunications.com.au

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