MSO

Helping you simplify your multilingual communications

Key social media platforms for reaching Melbourne's Chinese community

Multiple services

Influencer Marketing,
Copywriting,
Graphic Design

Quality guarantee

485,700+ Exposures,
Sold Out Concerts

Marketing
channels

WeChat,
RED Xiaohongshu,
Traditional Print

Challenge
Covid made organising events a nightmare for the arts. Melbourne Symphony Orchestra pivoted to social media to promote its Chinese New Year concerts for 2021 and 2022, targeting Melbourne’s Chinese community still wary about venturing out. Chin was engaged to help with the concert promotions.

Solution
The campaigns focused on two social media platforms, WeChat and RED. WeChat has excellent social media attributes with several local big accounts that target Melbourne Chinese communities sharing videos and program details. On the other hand, RED is a trending platform for sharing food, travel, lifestyles, and more. RED also has a large user base in Melbourne. The two media platforms were perfect for reaching the music-loving Chinese audience.

Chinese print media was also used as a suppllementary promotion to broaden the reach deeper into the Chinese community. With people stocking up on new year goodies, publications in supermarkets were well read.

Results
The combination of various media placements and influencer promotions on these two leading platforms brought a total of 485,700+ exposures. Despite lockdowns and wild weather in 2021 and some hesitancy still in 2022 the concerts were virtually sold out – a huge vote of confidence for the MSO’s famous program which just celebrated its tenth year.

WHY CHIN COMMUNICATIONS?

With over 30 years of experience you know you’re in safe hands

We believe that our language solutions should be made to fit your needs. Every language project is unique. Whether you need to:

Translate your materials,
Interpret for a meeting, or
Market a service or product.

That is why we place a high priority on understanding your goals and your desired outcome. These can include knowing your audience, the languages needed, your budget, and the deadline. We do all this before we translate or copywrite the first word.

Working with us is easy as 1, 2, 3.

Step 1

First, talk to our local Australian team on
1300 792 446.

Step 2

Send us your documents or brief, and we'll prepare a quote.

Step 3

We'll keep in touch with you throughout the work and deliver by your deadline.

OUR KEY SERVICES

Services that enable you to communicate across languages and cultures

For more than 30 years, we have been the gold standard for translation, interpreting, and Chinese marketing. We have you covered whether you need to speak in another language, prepare written translations, or want to market to Chinese people in a way that is respectful of their culture.