Selling tickets to Chinese audiences is a challenge. Your ticket to success is right here!
The basketball superstar Zhou Qi returned to South East Melbourne Phoenix in the recent season. As a Chinese star player, Zhou Qi attracts more Chinese spectators to watch games, however the SE Phoenix team found it hard to spread the word amongst the Chinese community. CHIN came along to help!
Different from our other projects, the strategy for Zhou Qi’s campaign aimed for wider impressions with straightforward information. The platforms we chose were also different: we used RED as the influencer platform for strong visual content, and two Chinese Apps (one is for Chinese news and a social app, the other is a food delivery app) for event awareness.
The campaign ran for almost 2 months, resulting in a total of 2 million impressions and 27,000+ clicks. More sell out games delivered!
Cultural and language considerations always need to be top of mind. South East Melbourne Phoenix also engaged our Chinese MC to assist at matches and officials and players prepared with our tailored cross-cultural training prior to Zhou Qi’s arrival in Melbourne.
Whether it is promoting an activity, selling tickets or delivering a culturally sensitive event, it is always a good idea to seek professional help.The flow on benefits such as membership subscriptions, social media coverage and improved attendances are lasting.