South East Melbourne Phoenix

Helping you simplify your multilingual communications

Selling tickets to Chinese audiences is a challenge. Your ticket to success is right here!

Multiple services

Influencer Marketing,
Copywriting,
Graphic Design

Quality guarantee

2 Million Exposures,
Sold Out Games

Marketing
channels

RED Xiaohongshu,
News Banners,
App Advertising

The basketball superstar Zhou Qi returned to South East Melbourne Phoenix in the recent season. As a Chinese star player, Zhou Qi attracts more Chinese spectators to watch games, however the SE Phoenix team found it hard to spread the word amongst the Chinese community. CHIN came along to help!

Different from our other projects, the strategy for Zhou Qi’s campaign aimed for wider impressions with straightforward information. The platforms we chose were also different: we used RED as the influencer platform for strong visual content, and two Chinese Apps (one is for Chinese news and a social app, the other is a food delivery app) for event awareness.

The campaign ran for almost 2 months, resulting in a total of 2 million impressions and 27,000+ clicks. More sell out games delivered!

Cultural and language considerations always need to be top of mind. South East Melbourne Phoenix also engaged our Chinese MC to assist at matches and officials and players prepared with our tailored cross-cultural training prior to Zhou Qi’s arrival in Melbourne. 

Whether it is promoting an activity, selling tickets or delivering a culturally sensitive event, it is always a good idea to seek professional help.The flow on benefits such as membership subscriptions, social media coverage and improved attendances are lasting.

WHY CHIN COMMUNICATIONS?​

With over 30 years of experience you know you’re in safe hands

We believe that our language solutions should be made to fit your needs. Every language project is unique. Whether you need to:

  • Translate your materials,
  • Interpret for a meeting, or
  • Market a service or product.

That is why we place a high priority on understanding your goals and your desired outcome. These can include knowing your audience, the languages needed, your budget, and the deadline. We do all this before we translate or copywrite the first word.

Working with us is easy as 1, 2, 3.

Step 1

First, talk to our local Australian team on
1300 792 446.

Step 2

Send us your documents or brief, and we'll prepare a quote.

Step 3

We'll keep in touch with you throughout the work and deliver by your deadline.

OUR KEY SERVICES

Services that enable you to communicate across languages and cultures​

For more than 30 years, we have been the gold standard for translation, interpreting, and Chinese marketing. We have you covered whether you need to speak in another language, prepare written translations, or want to market to Chinese people in a way that is respectful of their culture.

CONTACT US

Got a question? We’d love to hear from you

CHIN COMMUNICATIONS

Level 4, 221 Queen Street, Melbourne 3000
GPO Box 2231, Melbourne 3001

P. 1300 792 446
F. 03 9670 0766

info@chincommunications.com.au

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