Grand Hyatt

Food & Beverage

Challenge

To celebrate Chinese New Year in 2019, Grand Hyatt planned to launch a new year themed high tea buffet. Chin was engaged to help with the digital and print media marketing promotions and to ensure a sell-out.

Solution

During this holiday period, we identified the most appropriate audience as Chinese families living in Melbourne. Therefore, Chin selected two ideal marketing channels relevant to Chinese families for Chinese New Year. The first was a WeChat account that shares shopping information. And the second was traditional print media, a publication available in most Chinese grocery stores and likely to be widely read prior to this major festival – we secured the front page and designed a beautiful Chinese advertisement.

Results

With our Chinese cultural awareness and extended connections with local Chinese digital and print media, the campaign achieved great success and reached 50,000+ local Chinese people. The CNY buffet was a sell-out with 100% of places booked.