The story of Penfolds reflects Australia’s history: innovation, pursuit of excellence, perseverance. Now it is Australia’s best-known wine brand in China too. It makes the perfect gift for Chinese clients and is a popular locale for visiting delegations and tourists in South Australia.
Communicating the Penfolds message to China has meant a great deal of Chinese translation: crafting tasting notes, translating websites and, the piece de resistance – The Rewards of Patience – the first ever Chinese Language book, translated and typeset by Chin Communications in 2014. History, regions, terroir, winemaking, wine reviews, tasting notes and glossaries have all been accomplished in this 300 page collector’s item.
Penfolds is part of the great Australian wine story in China ranked second behind France and the fastest growing market and the most valuable to Australia. Telling a good story in Chinese makes a huge difference.