Chin News


Chin News

May 2021

Approaching our Big 30, much has changed in the last year. Coronavirus and Australia-China political  tensions have dominated the news.

Chin’s team has been focused on helping our clients keep the communications going and Chinese contacts close. Many clients have asked us how can they prevent their business relationships going sour, so we developed some strategies and messages to help.

Chin’s marketing team has been particularly busy with research and social media management for our clients who can’t visit their Chinese markets so that they can keep their relationships strong.

Chin’s language team has been continuing to support our clients and the covid response with translations including fee support and waivers in a variety of languages.

We’re confident that China interest will remain strong and all of us at Chin are committed to help.


July 2019

If Language is the Foundation, Marketing is the Gateway to Succeed in the China Market

  • 3 million Chinese tourists spent $11.5 billion in Australia in 2018
  • Australia-China two-way trade is worth almost 200 billion annually
  • One day – China’s Singles’ Day on 11 November 2018 – generated over US$30 billion in consumer sales, the biggest online shopping day of all time
  • Chinese investment in Australia between 2014 and 2017 totaled over $40 billion

The Chinese market is huge and there are opportunities for us all. Success makes headlines, but there are, sadly, all too many lost deals and missed opportunities.

How can you enter the China market the right way

You need a China strategy and marketing support and advice on the right channels and messages, brand names and website.

Our in-house marketing experts will help you to build strong language foundations and confidently engage with your target market to:

  • Develop your brand for the Chinese market
  • Create a powerful visual identity
  • Hit the right social media channels to build awareness and grow sales

They might ‘understand’ English but is that how they want to communicate? Without guidance, traversing the complex, competitive Chinese landscape will be another lost opportunity.

Chin Communications, established in 1992, is the oldest specialist Chinese translation business in Australia – starting out a decade before there was much interest in China. Since that time we have grown into the largest and best-known company in our field, winning more awards than any other agency.

Chin has worked with household names, presidents and prime ministers and is led by Professor Charles Qin OAM – yes our MD has even received an OAM for his translation and interpreting work. We’re famous for our language translations. And now we are getting well known for our marketing solutions for the Chinese market.

In our three decades of service, we have witnessed many changes, the greatest of which has been the growth of the China market and its importance to Australia. While we’ve supported our clients with majestic linguistics, we are now helping them connect with marketing magic – the right messages on the right channels and delivering marketing strategies to help them succeed.

Marketing and communications opening the door for the China success you deserve.


July 2017

Chin Communications Celebrates the Grand 25

How time flies when you’re having fun, or having to communicate some of Australia’s most significant stories. Twenty-five years ago, Chin Communications was naught but a small translation company, fuelled by a purpose to help Australian businesses and organisations soar beyond our shores. Now, Chin has a 14-strong group of passionate linguists and business experts that have been part of Australia’s growth into the international market.

For 25 years Chin has supported trade, business and growth; built cross-cultural bridges in rich and diverse Melbourne; and pursued excellence in education and in the language industry. So looking back fondly, Chin would like to thank Melbourne for providing them with opportunities through which they’ve thrived for 25 colorful years.

12 July 2017 – Chin Communications 25th Anniversary Gala was held in the city they’ve called home for all these years. The Gala event brought together 200+ leading Asians and Australians in business, government, trade and the arts, for a high profile evening of making appreciations and connections.

Guest speaker: Mr Huang Guobin, Acting Consul-General, Consulate of the People’s Republic of China; The Right Honourable the Lord Mayor of Melbourne Robert Doyle AC. Honourable guests including:  Mr Mark Painting, CEO, National Accreditation Authority for Translators and Interpreters (NAATI); Ms Virginia Birrell, CEO, Australia China Business Council Victoria (ACBC Victoria); Cr Susan Riley, Cr Kevin Louey, Cr Philip Liu, City of Melbourne; Mr Wang Xiaojia, Commercial Counsellor, Consulate of the People’s Republic of China.

Chin Communication’s customer base and geographic reach has expanded greatly during its twenty-five year history, the company has focused on language and communication solutions for clients and embraced many technologies and platforms to deliver meaningful messages. They’ve been at the table for most of the key China events during that time, whether Presidential/Prime Ministerial visits, and forums like G20 and Boao, Trade Missions; Sister-City and Sister State exchanges; high profile business, arts, sport and cultural celebrations and many, many bilateral meetings.

Chin has also been hosting customized on-site Chinese cultural training, developing branding and providing social media advice and management in more recent years.

Yet another story to add to Chin’s history with Melbourne.During the next 25 years, Chin will be older, wiser but still passionate, and will keep making significant impacts on the nation’s economy using forever rapidly changing technology to connect the cultures!