Chin News


Chin News

March 2022

30 years on, the China story is still going strong

For 30 years Chin Communications has been behind the scenes on some of the biggest deals done with China. Our story charts the Australian relationship with China and points to continuing success in Chinese markets, despite the current political estrangement. Our secret for your success: getting the language communications right.

In the year when Australia and China mark 50 years of diplomatic relations, the Chinese ‘whisperers’, Chin Communications, celebrate 30 years providing support to prime ministers, businesses and organisations developing relationships and business with China.

We have been behind the scenes on many historic activities from presidential visits to free trade agreement negotiations – providing interpreting, translation and marketing services.

During this time, trade with China has risen from around $90 million to $245 billion and the number one position. China has driven the growth of Australia’s economy and helped us avoid many crises along the way, like the GFC. Chinese students and tourists, for example, have helped these sectors boom.

Underpinning this success Chin Communications proves the importance of getting the language right in order to achieve long term success, whether in Mandarin interpreting for meetings or ensuring accurate and culturally appropriate translations and content.

In recent years, the political relationship has deteriorated, but underlining continuing interest in the China market and the large domestic Chinese population in Australia, Chin Communications’ range of clients and services continues to grow, most recently providing marketing and social media management to Australian entities such as Melbourne Symphony Orchestra and Dairy Australia. With Covid hopefully receding, it is time to invigorate relationships and marketing to re-engage with China and ensure Australia’s continued success.

Charles Qin, privy to many high-level interactions said: “Whether at a meeting of heads of state or in courtroom battles, getting the right language support has been a constant and ensures good decisions and benefits.”

With a growing in-house team of translators, interpreters, marketers and graphic designers,  we manage our work in house and have a stellar and loyal client list, some of whom have been supported by Chin for almost 30 years.


May 2021

Much changed during Covid in Australia. Coronavirus and Australia-China political tensions dominated the news.

Chin’s team focused on helping our clients keep the communications going and Chinese contacts close. Many clients asked us how could they prevent their business relationships going sour, so we developed some strategies and messages to help.

Chin’s marketing team has been particularly busy with research and social media management for our clients who can’t visit their Chinese markets so that they can keep their relationships strong.

Chin’s language team supported our clients and the covid response with translations including $30,000 of fee support and waivers in a variety of languages.

We’re confident that China interest will remain strong and all of us at Chin are committed to help.


July 2019

If Language is the Foundation, Marketing is the Gateway to Succeed in the China Market

  • 3 million Chinese tourists spent $11.5 billion in Australia in 2018
  • Australia-China two-way trade is worth almost 200 billion annually
  • One day – China’s Singles’ Day on 11 November 2018 – generated over US$30 billion in consumer sales, the biggest online shopping day of all time
  • Chinese investment in Australia between 2014 and 2017 totaled over $40 billion

The Chinese market is huge and there are opportunities for us all. Success makes headlines, but there are, sadly, all too many lost deals and missed opportunities.

How can you enter the China market the right way

You need a China strategy and marketing support and advice on the right channels and messages, brand names and website.

Our in-house marketing experts will help you to build strong language foundations and confidently engage with your target market to:

  • Develop your brand for the Chinese market
  • Create a powerful visual identity
  • Hit the right social media channels to build awareness and grow sales

They might ‘understand’ English but is that how they want to communicate? Without guidance, traversing the complex, competitive Chinese landscape will be another lost opportunity.

Chin Communications, established in 1992, is the oldest specialist Chinese translation business in Australia – starting out a decade before there was much interest in China. Since that time we have grown into the largest and best-known company in our field, winning more awards than any other agency.

Chin has worked with household names, presidents and prime ministers and is led by Professor Charles Qin OAM – yes our MD has even received an OAM for his translation and interpreting work. We’re famous for our language translations. And now we are getting well known for our marketing solutions for the Chinese market.

In our three decades of service, we have witnessed many changes, the greatest of which has been the growth of the China market and its importance to Australia. While we’ve supported our clients with majestic linguistics, we are now helping them connect with marketing magic – the right messages on the right channels and delivering marketing strategies to help them succeed.

Marketing and communications opening the door for the China success you deserve.


July 2017

Chin Communications Celebrates the Grand 25

How time flies when you’re having fun, or having to communicate some of Australia’s most significant stories. Twenty-five years ago, Chin Communications was naught but a small translation company, fuelled by a purpose to help Australian businesses and organisations soar beyond our shores. Now, Chin has a 14-strong group of passionate linguists and business experts that have been part of Australia’s growth into the international market.

For 25 years Chin has supported trade, business and growth; built cross-cultural bridges in rich and diverse Melbourne; and pursued excellence in education and in the language industry. So looking back fondly, Chin would like to thank Melbourne for providing them with opportunities through which they’ve thrived for 25 colorful years.

12 July 2017 – Chin Communications 25th Anniversary Gala was held in the city they’ve called home for all these years. The Gala event brought together 200+ leading Asians and Australians in business, government, trade and the arts, for a high profile evening of making appreciations and connections.

Guest speaker: Mr Huang Guobin, Acting Consul-General, Consulate of the People’s Republic of China; The Right Honourable the Lord Mayor of Melbourne Robert Doyle AC. Honourable guests including:  Mr Mark Painting, CEO, National Accreditation Authority for Translators and Interpreters (NAATI); Ms Virginia Birrell, CEO, Australia China Business Council Victoria (ACBC Victoria); Cr Susan Riley, Cr Kevin Louey, Cr Philip Liu, City of Melbourne; Mr Wang Xiaojia, Commercial Counsellor, Consulate of the People’s Republic of China.

Chin Communication’s customer base and geographic reach has expanded greatly during its twenty-five year history, the company has focused on language and communication solutions for clients and embraced many technologies and platforms to deliver meaningful messages. They’ve been at the table for most of the key China events during that time, whether Presidential/Prime Ministerial visits, and forums like G20 and Boao, Trade Missions; Sister-City and Sister State exchanges; high profile business, arts, sport and cultural celebrations and many, many bilateral meetings.

Chin has also been hosting customized on-site Chinese cultural training, developing branding and providing social media advice and management in more recent years.

Yet another story to add to Chin’s history with Melbourne.During the next 25 years, Chin will be older, wiser but still passionate, and will keep making significant impacts on the nation’s economy using forever rapidly changing technology to connect the cultures!