You Might Only Get One Chance
in the Chinese Market

Helping you to market to Chinese consumers
through the use of Chinese digital marketing and branding


Marketing to Chinese Consumers

Some critical steps will determine the success or failure of your Chinese marketing strategy, and you will likely only get one chance to crack the Chinese market. But it’s hard to know where to start!

The Chinese market is complex and the rules of the West do not apply. Reputation and size are no protection, and local competition is tough; add to that the cultural dynamics and language barrier, and you can see why many big brands have stuffed up.

Others have made headlines with their success though and many started out with a suitable Chinese marketing strategy.

Here is what you need to give yourself the best crack at the amazing Chinese market opportunity:

  • CHINESE MARKET STRATEGY – at the centre of your Chinese consumer journey will be your Chinese marketing strategy – a plan and steps to follow. This requires research and understanding; discussing your aims and setting a budget; help to implement and fine tune.
  • CHINESE BRANDING – developing your China business or Chinese brand name is vital and needs to be done early on.
  • CHINESE TARGET AUDIENCE – understanding who you are targeting and their characteristics.
  • CHINESE MESSAGING – having a website that is Chinese facing; appropriate product and services, and translated to Chinese; targeted social media content.
  • CHINESE MARKETING CHANNELS – where are your Chinese buyers – where will they find you and your products and services and how to buy them is critical too. More than ever, flexibility is required in this fast-changing market.

Understanding the Chinese buyer – what they want, how they behave, where they are is KEY – this all has to be done in the Chinese space – in the language they want and on the channels they frequent.

China market training specific to your sector can give you a head start and forewarn of any dangers.

How we can help you

CHIN has developed a step by step process to underpin your success in China. It starts with the right Chinese marketing strategy.

A consultation is a great first step to see if you are ready for China and to start planning. Contact one of our Chinese marketing team today for a confidential discussion: 1300 792 446 or

We Couldn't Have Done it Without Chin

The impact Chin has had on our business is beyond words. What started out as more translation and interpreting support has morphed into advice, business introductions, China insights, strategy and ongoing support. We now have an enterprise up and running in China and going great guns. We couldn’t have done it without Chin. Huge thanks to all the team.

Jim Tanner, CEO, Enviss

I would give a 6 out of 5 if I could!

I highly recommend the team at Chin Communications, they are highly skilled, have a great turn around time, and are a all round pleasant team to work with!

Bella Twomey, Dig + Fish