What you can do during the Coronavirus Epidemic
Many of our colleagues and clients have been asking us about the best action to take for their Chinese friends, clients, partners, suppliers, and other stakeholders during this coronavirus epidemic, so that they can remain in contact and not make any communication errors, but, in fact, build a stronger relationship for the future. Now that China is getting back to work, the pressure is on us in Australia to reassure our Chinese counterparts of our continuing business and intentions, to advise of any difficulties, and keep things moving – effective and timely communication is important.
Relationships with China are vital to successful business and in times of crisis the opportunity is there to step up – it can make a big difference to your business when things turn around.
We’d like to share with you the best advice we’ve had and our own thoughts on managing your Chinese communications during this time and, once again we thank the contributors who have made valuable suggestions. We are happy to share other thoughts and ideas if you want to pass them on to us.
We have also crafted Chinese translations of potential messages you can send to keep in touch and show support. We have carefully tailored these Chinese communications to different situations.
- Empathy is a key emotion. Think about those in your Chinese world and how they have been affected. It might be students who can’t get back to their classes; tourists who had bookings with you; suppliers who can’t work; or your customers who can’t receive your produce at the moment. It is important to show your empathy and to alleviate their anxiety. So, first of all think about all the impacted parties and stakeholders you need to keep in contact with.
- Send out positive messages of support to them; for example MSO (Melbourne Symphony Orchestra) filmed and played part of Beethoven’s 9th Symphony, Ode to Joy with key leaders speaking messages from the heart and the entire orchestra chanting ‘Stay with China’ in Chinese. You don’t have to have an orchestra, kind emails to your contacts asking after them and their families will be greatly appreciated. Don’t stop at one message, but keep in touch.
- If you are a retailer or brand with thousands of customers, messages on social media are likely to reach them. Helpful information about how and where to continue to get supplies, e-commerce options if available, and advising about closures/reopening or any supply disruptions as well as showing solidarity and understanding are all recommended.
- Make an offer to help. The universities are getting teaching online and offering cash payments to help students get back to study soon and alleviate some of the extra expenses; tourist sites or hotels might think about some sort of special offer to encourage the booking to be remade.
- Show your audience how you are responding. For example some businesses and organisations put together emergency supplies and got them on a plane up to China – it helps to show your positive actions on social media for example. Now Chinese groups are also helping get materials to us in Australia, we need to express gratitude for their support and action.
- The local Chinese community needs to know you are joining with them to stand together; this can be conveyed on social media and in personal interactions and by going to their businesses, ordering online and keeping in touch with them.
- While it may not be possible to visit each other soon, once it is safe it will be important to visit your Chinese colleagues to show your support. Dine together, enquire about family, and take some health-related gifts for families especially. Don’t make it a business negotiation, but a time to enjoy their company and to share experiences.
- One of our clients has Chinese partners ready to sign contracts and start operations; how to sign this when a personal meeting isn’t possible – we suggest a virtual signing for each party can be filmed and photos taken and shared with a clause to reflect the fact.
- We also think about the loss of life, the courage and tireless efforts of health workers, the loss of business and economic impact in all countries. Send goodwill messages for China and its people and thank them for their concern over our bushfires and for their help to defeat the virus.
- Chinese New Year has been lost not just for Australian tourism and retail operators. Think about the millions of Chinese who lost their special holiday – their big festival and reunions. This could be an opportunity to encourage them back to your hotel, site, store and the next best window will be during the Moon Festival in October (1-8). Think about tailoring offers to help them and encourage them to rebook.
Remember: these communications are not about you. Focus on your Chinese friends and customers; your generosity will be warmly received.
We have also been touched by many expressions of concern for our team and our work. Thank you!
We, in turn, send our best wishes to you all and are here to assist with communications in any language and urgent translations.
Interpreting for zoom meetings, or other online platforms can also be managed.
Let us help with your urgent communication request
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Many governments and organisations have been trusting Chin Communications with urgent communications related to coronavirus, particularly as the situation changes.
You can contact any of our in-house team at any time on 1300 792 446. For after hours or weekend needs, please contact 0439 910 980 or email@example.com .