Multicultural campaigns that translate into sales and growth
Multicultural campaign management involves strategies ranging from media buying and in-app advertising to engaging audiences on popular social media channels such as:
Creation of online banners
Transcreation of social media posts and paid advertising, OHH ads or videos
Sourcing and managing in-app advertising
Preparing creative assets in required formats: jpg, gifs, png, mp4
From clicks to shares, make your multicultural budget count
It’s important to establish genuine connections in your multicultural marketing campaigns. Ensure that your content isn’t just translated but carefully crafted to resonate with your ethnic audience.
Target audiences and languages such as:
- Chinese
- Spanish
- Vietnamese
- Arabic
- Korean
- Japanese
EXPERTS IN MULTICULTURAL MARKETING, AND TRANSLATION
Marketing case studies
Grow your market share by targeting multicultural audiences
There is a vast marketing opportunity to grow your sales within Australia’s multicultural population.
Increase sales by capitalising on cultural events such as:
- Singles Day,
- Diwali,
- Chinese New Year, as well as
Australian sales events such as Black Friday, Cyber Monday, Click Frenzy, EOFYS, and end-of-season sales.
Turn our multicultural understanding into your competitive edge
You need an agency that offers a consultative approach to assist you with translations, cultural insights, and marketing channels. A partner to ensure that your message is linguistically accurate, culturally appropriate, and will positively reach your target audience.
The multicultural Australian customer segment is generally an untapped market for most businesses. Knowing how to market to local ethnic groups can give you the competitive edge that you’ve been looking for. From:
- Startups,
- Small businesses, and
- Governments to,
- Household name brands
We help to increase your market presence by focusing on multicultural audiences.
OUR OTHER MARKETING KEY SERVICES
Services that assist
your brand in reaching Chinese audiences
For more than 30 years, we have been the gold standard for translation, interpreting, and Chinese marketing. We have you covered whether you need to speak in another language or want to market to Chinese people in a way that is respectful of their culture.