SENIOR DIGITAL MARKETING SPECIALIST
Summer Liu
Qualifications
- Master of Marketing Communications
- Bachelor of Arts (Film and Screen Studies)
Background
Summer’s passion for media and marketing sparked at an early age. Following her studies at Monash, Summer completed a Master of Marketing Communications at the University of Melbourne. Prior to joining CHIN, Summer gathered a wealth of experience in social media content creation and short film production, along with expertise in to-China marketing and project management from several marketing environments.
In July 2022, Summer joined CHIN and later continued as a copywriter. In 2023, she officially became a Senior Digital Marketing Specialist. At CHIN, Summer’s primary responsibilities revolve around assisting clients in planning, writing, and managing their social media accounts and campaigns. She is well-versed in handling platforms like WeChat and RED, creating engaging and captivating content that resonates with the target audience.
Outside of work, Summer enjoys cooking, scriptwriting, playing netball, and playing drums. She also has a heartfelt wish to have a cute little puppy someday.