RED Social Media Management Services

RED is the hottest social platform for Chinese today. Great for retail, events, and tourism. Let us help you get started today.

Helping companies
sell on RED

We offer the best and most complete Chinese RED marketing services in Australia, delivering tailor-made solutions and handcrafted content that sells for all our clients.


The power of reviews and recommendations on RED

RED, also known as “Xiaohongshu (小红书)” or “Little Red Book”, is the most popular social media platform used by Chinese in Australia today. Australian brands marketing on RED are seeing excellent outcomes. It is a thriving hub of products, services and experiences. Through user-generated content, RED’s strengths lie in product reviews and recommendations. It invites users to share products and lifestyles through text, photos and videos. It’s no wonder Chinese influencer marketing has proven to be the most effective strategy for RED. It is the perfect Chinese marketing channel for retail, events and tourism.

When used correctly, Chinese marketing on RED can supercharge your sales.

Trust Us to Deliver Results Fast
Our team is available 24/7, ready to work alongside you and your marketing department to manage and create content on RED that delivers results. We understand the importance of your time and promise to respond promptly to your needs, whether you contact us by phone, online, or in person.

We Are a Team Proudly Based in Australia
Our Chinese marketing experts, copywriters, graphic designers and project managers are based in Australia and have been since 1992. Get the Chinese marketing support that brands know and trust.

We look forward to the opportunity to work with you.

Stay in front of your Chinese audience

RED is currently the hottest social platform for young Australian Chinese audiences, making it an attractive option for retail businesses. You can either set up an official RED account as your main Chinese social media platform or run an influencer campaign which is even easier to do and will bring you immediate results. A RED influencer campaign is always highly recommended for the following reasons:

  • It’s the best channel for product exposure. As a product-sharing and recommendation platform, RED does much more than get your brand seen. Importantly, what other consumers say about a product influences Chinese consumer purchasing decisions. The trust users place in Key Opinion Leaders and Key Opinion Consumers encourages people to test your brand. The outcome is brand awareness through shares and recommendations and improving product exposure and word-of-mouth sales.
  • RED marketing doesn’t require a big budget. The sales return from the Chinese market will far outweigh your small investment in Key Opinion Leaders and Key Opinion Consumers. A small budget can create a big buzz for your business in the Chinese market.
  • Its return on investment is long-lasting. The investment is long-lasting and will continue long after the campaign has ended.

Call our Chinese marketing team to help you get started on RED on 1300 792 446.

As RED is a highly visual platform and a community of consumers, it suits all businesses that sell products/services directly to consumers. We don’t advise that B2B businesses register a RED account because promotion through RED influencers is a more practical approach.

Well, we would say both, but that is dependent on budget, what you are selling and your goals.  The platforms are very different. RED is more visual so you need lots of nice images or videos; WeChat is more content and information driven – images are still important – but you need to be able to tell a story. Both require strong copywriting and, a stimulating headline to grab eyeballs.

KOLs are influencers or social media celebrities while Key Opinion Consumers KOCs are more like ordinary people with an interest in your sector but with less followers – some say they are more believable. You probably need a mix of both but carefully chosen for budget, location, and subject expertise reasons. You also need to guide them on content and keep within brand guidelines.


With over 30 years of experience you know you’re in safe hands

We believe that marketing on RED should be tailor-made to your needs. That is why many clients have switched to us because we understand that every campaign is different. Whether you need to:

  • Promote your event in a RED article along with Paid Placements,
  • Increase Chinese customer sales by using RED Chinese influencer marketing, or
  • Inform your followers about a soon-to-be-released product.

That’s why we focus on understanding your goals and what you want to achieve. It’s important to know who your audience is, your deadline, whether your target audience reads Simplified or Traditional Chinese and if it’s for Australian Chinese, Mainland China, Hong Kong, or Taiwan. Our Chinese marketing experts will consider all of this before starting the work.

Working with us is as easy as 1, 2, 3.

Step 1

First, talk to our local Australian team on
1300 792 446.

Step 2

Send us your brief, and what you aim to achieve and we'll prepare a proposal.

Step 3

We'll keep in touch with you throughout the project and deliver to your timeline.


Allow our Chinese experts to assist you

For more than 30 years, we’ve been the trusted partner in bridging the language gap between English and Chinese. Our skills and advice as Chinese marketing experts have helped numerous businesses find and sell to Chinese customers


Got a question? We’d love to hear from you


Level 4, 221 Queen Street, Melbourne 3000
GPO Box 2231, Melbourne 3001

P. 1300 792 446
F. 03 9670 0766

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