RED Influencer Campaign Services

You don’t have to contact 100 RED Key Opinion Leaders to find the right ones for your campaign—we’ve done the hard work for you.

Crafting effective strategies for RED marketing

We offer the best and most tailored Chinese RED marketing services in Australia, delivering effective and engaging content for your Chinese audience to deliver you more sales.


Become favoured by the Chinese market on RED

Are you looking to make your mark on RED with a loyal and active Australian-Chinese audience? But not sure where to start? Our RED influencer service offers a fantastic solution.

With millions of Australian-Chinese users on RED, the potential to reach your desired Chinese customers is enormous. Our team of Chinese marketing experts will collaborate with you to gain a deep understanding of your requirements and ensure your content is strategically placed to be found and enjoyed by the Chinese audience.

We take care of every aspect of the process, from identifying the best RED Key Opinion Leaders, known as influencers, to negotiating the best packages that fit your needs and budget. Whether you’re interested in RED sponsored posts or don’t know where to start, we can advise and make it happen.

Trust Us to Deliver Results Fast
Our Chinese experts are available 24/7 to work alongside your team, measuring your success every step of the way. From crafting an effective Chinese marketing strategy to providing top-notch management and creative support, we’ve got what it takes to help you achieve your Chinese marketing goals.

We Are a Team Proudly Based in Australia
Our Chinese marketing experts, copywriters, graphic designers and project managers are based in Australia and have been since 1992. Get the Chinese marketing support that brands know and trust.

RED is hot with young Chinese-Australians

RED’s popularity among young Chinese-Australians presents an incredible opportunity for businesses looking to advertise their products. As a highly functional search engine, users are turning to RED to find honest information about products and services. It works so well because RED users are highly engaged and active, using keyword-rich content and hashtags. They comment, like, and share at unparalleled levels. A platform that focuses on honesty builds trust in the recommendations and search results. That is why it is the go-to app for Australian Chinese looking for information, from beauty and fashion to travel, food and real estate. Using RED’s network of Key Opinion Leaders, Australian businesses can reach and market effectively to a broad or niche Chinese audience.

Key Elements to Understand When Using RED for Marketing

  • RED Search Engine: community-driven, fostering confidence in the search results and recommendations.
  • RED KOL: influential users on RED who have large followings and are considered experts in a particular field.
  • RED Restrictions: RED has many restrictions which means your content may easily be banned. Our RED Chinese marketing experts will help you choose the ideal KOLs and safely get your content published.
  • RED Reputation Monitoring: Chinese consumers are also likely to share negative experiences as well as review your product or brand, so having a team to monitor your reputation is crucial.

Some clients see sales on the first day of the campaign – but depending on your industry, your products and who you are targeting, it may take up to 6 months before you start to get real benefits from your investment. 

There are various ways that we treat negative comments. In some cases we can prepare a polite and logical response depending on the situation. In other cases, we report negative comments to the platform. Our project manager closely monitors all engagement and helps resolve the issue immediately.

There is no specific budget range for Chinese marketing, as our team can always work out a plan to suit your budget. However, in most cases, we would suggest businesses prepare a minimum of $5,000 for a promotional or influencer campaign, or $2,000 per month if you are thinking of running your own Chinese social media accounts.


With over 30 years of experience you know you’re in safe hands

We believe that Chinese RED marketing must be tailor-made to your needs. That is why many clients have switched to us because we understand that every campaign is different. Whether you need to:

  • Promote your products on RED with a registered account,
  • Increase Chinese customer sales by using RED Chinese influencer marketing, or
  • Inform your loyal customers about a new product or experience.

That’s why we focus on understanding your goals and what you want to achieve. It’s important to know who your audience is, your deadline, whether your target audience reads Simplified or Traditional Chinese and if it’s for Australian Chinese, Mainland China, Hong Kong, or Taiwan. Our Chinese marketing experts will consider all of this before starting the work.

Working with us is as easy as 1, 2, 3.

Step 1

First, talk to our local Australian team on
1300 792 446.

Step 2

Send us your brief, and what you aim to achieve and we'll prepare a proposal.

Step 3

We'll keep in touch with you throughout the project and deliver by your deadline.


Allow our Chinese experts to assist you

With over three decades of experience, we’re the Chinese marketing partner you can count on. Our Chinese marketing experts have the enthusiasm, expertise and track record matching business goals to outcomes, making us the go-to choice for all your Chinese marketing needs.


Got a question? We’d love to hear from you


Level 4, 221 Queen Street, Melbourne 3000
GPO Box 2231, Melbourne 3001

P. 1300 792 446
F. 03 9670 0766

"*" indicates required fields