White Papers & Fact Sheets

We are dedicated to providing Australian businesses with the necessary resources on translation, interpreting, and Chinese marketing to help them succeed in Australia and overseas.

Equipping Australian businesses with multilingual communications services and resources

Our team is committed to supporting Australian businesses in their pursuit of multilingual communications. We are passionate about helping businesses with resources on translation, interpreting, and Chinese marketing, to help break down language barriers and reach a broader audience. With our help, you will be able to confidently navigate the complexities of cross-cultural communication and expand your reach to new heights. We are here to support you every step of the way.

WeChat is a multi-purpose Chinese App – the world’s largest standalone app or more aptly described as an ecosystem. You can download it on your phone.
To do business with or sell to Chinese, the expectation is always that you’ll communicate in Chinese – that means translation. How to ensure the best outcome while not blowing the budget on trivial stuff yet ensuring you spend your marketing dollars in the best way?
Your potential clients will be more familiar with the Chinese legal system, which works in a very different way to ours. The system is opaque under the rule of the Chinese Communist Party, where hierarchy and money may dictate who wins. Australia’s Rule of Law system is at the opposite end of their spectrum and will not be easily navigated.
RED, also known as “Xiaohongshu” or “Little Red Book”, is a vibrant hub of commerce-related user-generated content in the form of product reviews and recommendations. It encourages users to share products and lifestyles through text, photos and videos.
To successfully market products or services to the Chinese market, it is crucial to understand the difference in Chinese consumer behaviour and purchasing habits, the Chinese marketing mindset as well as viable methods and channels.

30 years working with big and small clients


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GPO Box 2231, Melbourne 3001

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F. 03 9670 0766


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