WeChat Content Marketing Services

Let us help you build a great WeChat presence. First step: WeChat account setup. Second: create content that generates results.

Helping companies craft effective Chinese content to sell on WeChat

We offer the most considered and complete Chinese WeChat marketing services in Australia, delivering personalised solutions to meet the goals of all our clients.

THE BEST WECHAT CONTENT PROVIDER IN AUSTRALIA

84% of your Chinese target market in one place

Out of the 1.4 million Australian-Chinese, 84% is a huge market you can reach on a single platform. And then there is a huge audience in mainland China. You won’t find them on LinkedIn, WhatsApp, or even Facebook, which is why WeChat is so attractive to Western businesses.

WeChat is a multi-purpose Chinese App. The world’s largest standalone platform. More accurately, it’s a lifestyle ecosystem. It combines the features of many Western apps and then adds more: from communication to purchasing, which is why Chinese people use it exclusively. WeChat keeps reinventing itself and adding features to make life easier, exciting, and fun for its users.

When used correctly, marketing on WeChat can supercharge your sales.

Trust Us to Deliver Results Fast
We’re here 24/7, ready to work alongside your marketing team to manage and create content on WeChat that delivers results. We understand the importance of your time and promise to respond promptly to your needs, whether you contact us by phone, online, or in person.

We Are a Team Proudly Based in Australia
Our Chinese marketing experts, copywriters, graphic designers and project managers are based in Australia and have been since 1992. Get the Chinese marketing support that brands know and trust.

We look forward to the opportunity to work with you.

Get in front of and stay close to your Chinese audience

As you probably do with your English social media, you must actively manage your WeChat account. It is not only about having your content and blogs translated into Chinese. It’s about ensuring that your WeChat content aligns with Chinese reading habits and behaviour and is optimised for WeChat’s search engine. It’s like having your own Chinese website with a captive Chinese audience. You can outsource this to a reputable agency like us to get the most value: saving time and money.

Questions to consider:

What is your budget for Chinese marketing?
What kind of content will you promote?
How frequently do you want to communicate with your Chinese audience?
Boosting? Would you prefer mass reach as soon as possible?

Who Should Have a Wechat Account?

Australian B2B companies looking to expand their reach in China.
Government departments and political parties to publish official information and promote their services and policies.
Real estate developers and agents to showcase project visual materials and directly connect with buyers or investors.
Service providers such as lawyers and financial institutions.

What packages do you offer for Chinese marketing?

We have a dedicated strategy team that will help to design your own Chinese marketing plan, so everything will be tailored for you. From strategy to execution, from content to channel, from social media account management to promotional campaigns, we will work as an extension of your own team, and get the results you require.

I don’t understand Chinese, how do I make sure my marketing campaign is successful?

Don’t worry, we have you covered! You will have your own dedicated account manager for your project. From pre-campaign preparation to post-campaign reporting, they will be closely monitoring all content and procedures, and setting up regular meetings with you/your team to keep you updated on campaign status. Most importantly, all Chinese materials will be back-translated into English for your approval before going live.

How much do I need to budget for in a Chinese marketing campaign?

There is no specific budget range for Chinese marketing, as our team can always work out a plan to suit your budget. However, in most cases, we would suggest businesses prepare a minimum of $5,000 for a promotional campaign, or $2,000 per month if you are thinking of running your own Chinese social media accounts.

PARTNERING WITH OUR CLIENTS FOR SUCCESS ON WECHAT

With over 30 years of experience you know you’re in safe hands

We believe that marketing on WeChat should be tailor-made to your needs. That is why many clients continue to switch to us because we take the time to understand you and what you want to achieve and then make it happen. For example, whether you need to:

Promote your event in a WeChat blog to sell more tickets,
Supercharge Chinese customer sales by using WeChat Chinese influencer marketing, or
Inform your investors about your project via a WeChat H5 page.

That’s why we focus on understanding your goals and the results you want. It’s important to know your timeline, who your audience is, whether they read Simplified or Traditional Chinese and if it’s for Australian Chinese, Mainland China, Hong Kong, or Taiwan. Our Chinese marketing experts will consider all of this before starting work.

Working with us is as easy as 1, 2, 3.

Step 1

First, talk to our local Australian team on 1300 792 446.

Step 2

Send us your brief, and what you aim to achieve and we'll prepare a proposal.

Step 3

We'll keep in touch with you throughout the project and deliver to your timeline.

Chin Communications has been a wonderful facilitator of links between Australia and China. Charles Qin always impressed as a person of high competence and complete professionalism.- FORMER PRIME MINISTER, JOHN HOWARD OM AC

Chin Communications has been a key player in Melbourne’s multicultural sector, even securing the Melbourne Corporations Award for Multiculturalism. This highlighted the excellent work the Chin team has achieved amid the China space, as well as with other languages and communities.- LORD MAYOR SALLY CAPP

Running a high-level training program demands outstanding communication skills, advice and support. Our program was singled out by the Chinese President as of great value. If you want great communication, language translation and China strategic advice to help you succeed in China, contact Chin – you will benefit greatly from having them in your corner.- PROFESSOR ALLAN FELS AO, FORMER DEAN, AUSTRALIA NEW ZEALAND SCHOOL OF GOVERNMENT

The Melbourne Symphony Orchestra has worked closely with Chin Communications for a decade from translating website material and assisting with Chinese-language marketing strategy, to in-person language and culture workshops, Chin’s support has been invaluable. Here’s to many more years of collaboration.- DYLAN STEWART, DIRECTOR OF MARKETING & SALES, MSO

We were constantly amazed by the professionalism and passion of the CHIN team. Interpretation and translation demand very high level understanding. The CHIN team shines in dedication and profound knowledge of different industry sectors. Over the years, my colleagues in Austrade, DFAT and Victorian State government agencies have also shared with me how impressed they are by your superb services- DR CHUYANG LIU, DEPUTY STATE DIRECTOR, AUSTRADE

I’ve worked cross culturally my whole career. The nuanced sophistication the Chin team brings to their work, crafting appropriate messaging on behalf of their clients, is simply outstanding. I wouldn’t use anyone else for interpretation, translation or brand building in Asian markets.- LISA RENKIN, FORMER VICTORIAN DEPUTY COMMISSIONER TO CHINA

Your help translating promotional materials, understanding business etiquette, and interpreting were invaluable and laid the platform for RDNS Hong Kong’s successful health exports.None of this would have been possible without your superb responsive support.- STEPHEN MUGGLETON, GROUP CEO, BOLTON CLARKE

I recall when we first had need of your talents and our fortuitous meeting in 2009 when we were establishing a Shanghai office.Your work is impeccable; you deserve the title of trusted advisor. You are the best of the best. We salute you and look forward to your next 30 years.- GREG O’NEILL, PRESIDENT, LA TROBE FINANCIAL

Chinese buyers and investors are discerning and have invested with us because of the quality and locations, but also because they have clearly understood the offering and benefits – in beautiful Chinese translations produced by Chin. It is a competitive landscape and I truly believe that with the right translation and graphic design support, this has been transformative in growing sales for Bensons Property Group.- RICK CURTIS, MANAGING DIRECTOR AND CEO, BENSONS PROPERTY GROUP PTY LTD

We value the strong relationship, built over many years with Chin. Whether we seek assistance with written or verbal translation services or expertise in cultural protocols across a range of different countries, we can always trust that the translation is not just literal, but a true reflection of the sentiment expressed. Such an important part of building lasting relationships with our stakeholders.- FRANCEEN CHALLONS, HEAD OF ADMISSIONS, ELTHAM COLLEGE

Chin Communications has been an important partner for significant and important translations including legal documents and personal papers. Top of the list is a speech by our Chair delivered at a very large function in Melbourne. The speech was translated and copywritten in flowing, idiomatic English and drew a standing ovation on the day. You can’t imagine how delighted our Chair was with the response.- STEVEN CHEN, MANAGER, GLAMOURFLAGE

I would just like to say on behalf of the Police Commanders, Protocol and Communications people here – that your interpreters did a fantastic job for us today for the visit of President Xi Jinping. Please pass on our thanks to all involved. They were gold for us.- PHIL FOULSTON, DEPARTMENT OF PREMIER AND CABINET, TASMANIAN GOVERNMENT

We recently won a multi-million dollar Supreme Court case in which Chin Communications was a critical partner. Their translating and interpreting work not only helped build our arguments but discovered critical pieces of evidence which bolstered our case. They also picked up court interpreting errors that could have changed the course of the case. This consistent support with translation made the difference.- WADE GUO, YINGDE INVESTMENT PTY LTD

Dairy Australia successfully launched its WeChat official account with the excellent work and assistance from the Chin team. In less than two months, our account attracted over 1,500 followers, with thousands of views of the weekly posts. It has been a great pleasure working with the Chin team, like we have experienced with their translation and interpretation services during the past 20 years.- SARAH XU, INTERNATIONAL MARKET MANAGER DAIRY AUSTRALIA

Thank you for carrying out the Chinese inductions for us. The feedback was first class and we feel that this has been a great advantage in getting the safety message across to our Chinese contractors. There was a genuine feeling that each of the 400 guys had real "engagement" in the induction process.- CHRIS MORGAN, USG BORAL

Chin Communications made our first foray into doing business in China a far less daunting experience. The importance of having the correct business cards cannot be underestimated! They were very helpful in choosing the correct titles and look of our new dual language cards, and even provided a folder of tips for doing business with China, all in a very timely fashion. I cannot recommend their services highly enough.- LIBBY PASHLEY, BIG BANG SOUND DESIGN

So professional from start to finish with our project! We had a large 14+ page booklet for the team at Chin to translate. My colleagues commented as to how professional the whole job was, and that they feel it will aid their business immensely.- GRACE WILSON, THE AUSTRALIAN

Allow our Chinese experts to assist you

For over three decades, we’ve been a trusted partner in bridging the language gap between English and Chinese. Our expertise in Chinese marketing has helped many businesses build loyal followings and achieve their goals with their Chinese audience.

Chinese Translation

Chinese Interpreting

Chinese Video & Audio

Multilingual Translations

Multilingual Interpreting

Chinese Social Media

Chinese Paid Advertising

Chinese Marketing Services

Campaign Management