WeChat Mini Program & H5 WeChat Services

Let your brand blaze a trail with WeChat H5 and Mini-programs. You have many options to impress a Chinese audience through the power of WeChat!

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Helping Chinese audiences find and enjoy your offering on WeChat

We offer the most suitable and personalised Chinese WeChat marketing services for you in Australia, delivering highly effective and engaging content on WeChat that will leave a mark on your customers.

MAKE AN IMPACT WITH AN ENGAGING WECHAT H5 WEBSITE

The power of WeChat H5 and Mini-programs

If you’re looking to tap into the local Chinese market, then you can’t afford to ignore WeChat H5 or WeChat Mini-Programs. These are two powerful ways to connect with local Chinese audiences, in addition to having your own WeChat Public Account. With millions of daily users, WeChat is the most dominant social platform in Australia today. It is a crucial channel for Australian businesses to touch and hang onto Chinese customers and stakeholders.

Both WeChat H5 and Mini-Programs offer a wide range of options, such as a built-in payment system and beautiful, custom-made designs. Give your Chinese customers a seamless and interactive experience of your services or products on WeChat.

If you’re serious about growing your business in the local Chinese market, you need to know more about WeChat H5 or WeChat Mini-Programs. We’re here to help.

Trust Us to Deliver Results Fast
Our team is available 24/7, ready to work alongside your marketing team. Whether you need us to handle your Chinese communications, account management, or provide creative support, we’ve got you covered. We understand the importance of your time and promise to respond promptly to your needs, whether by phone, online or in person.

We Are a Team Proudly Based in Australia
Our Chinese marketing experts, copywriters, graphic designers and project managers are based in Australia and have been since 1992. Get the Chinese marketing support that brands know and trust.

Exploring WeChat H5 and WeChat Mini-programs

WeChat H5 and WeChat Mini-Programs are two popular tools that businesses can use to deeply engage with their Chinese customers. However, there are important differences between the two that companies should keep in mind.

WeChat H5: Webpages for Interactive Content
WeChat H5 is a feature for developers that allows you to create webpages for interactive content like games, quizzes, and surveys. These are accessible only on the WeChat app. With its fast and cost-efficient design process, you can quickly create a beautiful, custom-made design for your Chinese marketing campaigns. However, H5 pages are not designed for longevity and offer limited integration with other WeChat features. A WeChat H5 page is your best option when you want a more visually appealing and engaging interactive page or to collect user information. It is an excellent addition to publishing WeChat articles.

Mini-Programs: Seamless Experiences with Deep Integration
If you’re looking for a more seamless, long-term and streamlined user experience, WeChat Mini-Programs are the way to go. These lightweight apps offer deeper integration with WeChat features like WeChat Pay, digital coupons, memberships, and e-commerce, and allow your users to share them with friends and family. And since Mini-Programs are essentially apps, the possibilities really are endless. How far can you stretch your imagination?

With WeChat, the choice is yours. Talk to our Chinese marketing experts, who can advise you on the best options to suit your needs.

What is the cost to set up either WeChat H5 or a mini-program?

Designing a WeChat H5 or mini-program involves multiple steps including content schedule, copywriting, visual & UI design, coding, deployment, testing, launching as well as promoting. Depending on your needs, the cost to set up a WeChat H5 starts from $3,000 to $10,000, and a standard mini-program ranges from $10,000 to $50,000.

What is a subscription account, a service account and how do they differ to a normal WeChat account?

If you set up your own WeChat account, that is normally a personal account that you use to chat to others. A subscription account or a service / official account is equivalent to a Facebook Page where you can publish information to your followers. Subscription accounts are commonly used by media or influencers, whereas service accounts are used by businesses. At this stage, Australian companies can only register for service accounts. The benefit is that your message will pop up in the same way as a friend’s chat so your followers won’t miss a message, but the limitation is that it only allows 4 blog posts (each blog can include up to 8 articles) per month.

Can a WeChat H5 program function like a website for my business and do I also need to have a Chinese website?

An H5 page cannot replace your WeChat page. It is a functional page that works as a supplement to your main digital presence, and is normally used as a game/quiz, survey, photo gallery or digital brochure. However, we can help you set up your WeChat service account to function like your Chinese website. One important advantage is your captive audience is exclusively on WeChat.

INNOVATIVE AND CREATIVE SOLUTIONS FOR WECHAT MARKETING

With over 30 years of experience you know you’re in safe hands

We believe that marketing on WeChat should be tailor-made to your needs. That is why many clients continue to switch to us because we understand that every campaign is different. Whether you need to:

Promote your event in a WeChat blog along with Paid Placements,
Increase Chinese customer sales by using WeChat Chinese influencer marketing, or
Inform your investors about your project via a WeChat H5 page.

That’s why we focus on understanding your goals and what you want to achieve. It’s important to know your deadline, who your audience is and whether they read Simplified or Traditional Chinese and if it’s for Australian Chinese, Mainland China, Hong Kong, or Taiwan. Our Chinese marketing experts will consider all of this before starting the work.

Working with us is as easy as 1, 2, 3.

Step 1

First, talk to our local Australian team on 1300 792 446.

Step 2

Send us your brief, and what you aim to achieve and we'll prepare a proposal.

Step 3

We'll keep in touch with you throughout the project and deliver by your deadline.

Chin Communications has been a wonderful facilitator of links between Australia and China. Charles Qin always impressed as a person of high competence and complete professionalism.- FORMER PRIME MINISTER, JOHN HOWARD OM AC

Chin Communications has been a key player in Melbourne’s multicultural sector, even securing the Melbourne Corporations Award for Multiculturalism. This highlighted the excellent work the Chin team has achieved amid the China space, as well as with other languages and communities.- LORD MAYOR SALLY CAPP

Running a high-level training program demands outstanding communication skills, advice and support. Our program was singled out by the Chinese President as of great value. If you want great communication, language translation and China strategic advice to help you succeed in China, contact Chin – you will benefit greatly from having them in your corner.- PROFESSOR ALLAN FELS AO, FORMER DEAN, AUSTRALIA NEW ZEALAND SCHOOL OF GOVERNMENT

The Melbourne Symphony Orchestra has worked closely with Chin Communications for a decade from translating website material and assisting with Chinese-language marketing strategy, to in-person language and culture workshops, Chin’s support has been invaluable. Here’s to many more years of collaboration.- DYLAN STEWART, DIRECTOR OF MARKETING & SALES, MSO

We were constantly amazed by the professionalism and passion of the CHIN team. Interpretation and translation demand very high level understanding. The CHIN team shines in dedication and profound knowledge of different industry sectors. Over the years, my colleagues in Austrade, DFAT and Victorian State government agencies have also shared with me how impressed they are by your superb services- DR CHUYANG LIU, DEPUTY STATE DIRECTOR, AUSTRADE

I’ve worked cross culturally my whole career. The nuanced sophistication the Chin team brings to their work, crafting appropriate messaging on behalf of their clients, is simply outstanding. I wouldn’t use anyone else for interpretation, translation or brand building in Asian markets.- LISA RENKIN, FORMER VICTORIAN DEPUTY COMMISSIONER TO CHINA

Your help translating promotional materials, understanding business etiquette, and interpreting were invaluable and laid the platform for RDNS Hong Kong’s successful health exports.None of this would have been possible without your superb responsive support.- STEPHEN MUGGLETON, GROUP CEO, BOLTON CLARKE

I recall when we first had need of your talents and our fortuitous meeting in 2009 when we were establishing a Shanghai office.Your work is impeccable; you deserve the title of trusted advisor. You are the best of the best. We salute you and look forward to your next 30 years.- GREG O’NEILL, PRESIDENT, LA TROBE FINANCIAL

Chinese buyers and investors are discerning and have invested with us because of the quality and locations, but also because they have clearly understood the offering and benefits – in beautiful Chinese translations produced by Chin. It is a competitive landscape and I truly believe that with the right translation and graphic design support, this has been transformative in growing sales for Bensons Property Group.- RICK CURTIS, MANAGING DIRECTOR AND CEO, BENSONS PROPERTY GROUP PTY LTD

We value the strong relationship, built over many years with Chin. Whether we seek assistance with written or verbal translation services or expertise in cultural protocols across a range of different countries, we can always trust that the translation is not just literal, but a true reflection of the sentiment expressed. Such an important part of building lasting relationships with our stakeholders.- FRANCEEN CHALLONS, HEAD OF ADMISSIONS, ELTHAM COLLEGE

Chin Communications has been an important partner for significant and important translations including legal documents and personal papers. Top of the list is a speech by our Chair delivered at a very large function in Melbourne. The speech was translated and copywritten in flowing, idiomatic English and drew a standing ovation on the day. You can’t imagine how delighted our Chair was with the response.- STEVEN CHEN, MANAGER, GLAMOURFLAGE

I would just like to say on behalf of the Police Commanders, Protocol and Communications people here – that your interpreters did a fantastic job for us today for the visit of President Xi Jinping. Please pass on our thanks to all involved. They were gold for us.- PHIL FOULSTON, DEPARTMENT OF PREMIER AND CABINET, TASMANIAN GOVERNMENT

We recently won a multi-million dollar Supreme Court case in which Chin Communications was a critical partner. Their translating and interpreting work not only helped build our arguments but discovered critical pieces of evidence which bolstered our case. They also picked up court interpreting errors that could have changed the course of the case. This consistent support with translation made the difference.- WADE GUO, YINGDE INVESTMENT PTY LTD

Dairy Australia successfully launched its WeChat official account with the excellent work and assistance from the Chin team. In less than two months, our account attracted over 1,500 followers, with thousands of views of the weekly posts. It has been a great pleasure working with the Chin team, like we have experienced with their translation and interpretation services during the past 20 years.- SARAH XU, INTERNATIONAL MARKET MANAGER DAIRY AUSTRALIA

Thank you for carrying out the Chinese inductions for us. The feedback was first class and we feel that this has been a great advantage in getting the safety message across to our Chinese contractors. There was a genuine feeling that each of the 400 guys had real "engagement" in the induction process.- CHRIS MORGAN, USG BORAL

Chin Communications made our first foray into doing business in China a far less daunting experience. The importance of having the correct business cards cannot be underestimated! They were very helpful in choosing the correct titles and look of our new dual language cards, and even provided a folder of tips for doing business with China, all in a very timely fashion. I cannot recommend their services highly enough.- LIBBY PASHLEY, BIG BANG SOUND DESIGN

So professional from start to finish with our project! We had a large 14+ page booklet for the team at Chin to translate. My colleagues commented as to how professional the whole job was, and that they feel it will aid their business immensely.- GRACE WILSON, THE AUSTRALIAN

Allow our Chinese experts to assist you

With over three decades of experience, we are the go-to partner for businesses looking to market to local Chinese in Australia. Our commitment to our clients through Chinese marketing has helped many businesses establish enduring, beneficial connections with their Chinese audience.

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