WeChat Mini Program & H5 WeChat Services

Let your brand blaze a trail with WeChat H5 and Mini-programs. You have many options to impress a Chinese audience through the power of WeChat!

Helping Chinese audiences find and enjoy your offering on WeChat

We offer the most suitable and personalised Chinese WeChat marketing services for you in Australia, delivering highly effective and engaging content on WeChat that will leave a mark on your customers.


The power of WeChat H5 and Mini-programs

If you’re looking to tap into the local Chinese market, then you can’t afford to ignore WeChat H5 or WeChat Mini-Programs. These are two powerful ways to connect with local Chinese audiences, in addition to having your own WeChat Public Account. With millions of daily users, WeChat is the most dominant social platform in Australia today. It is a crucial channel for Australian businesses to touch and hang onto Chinese customers and stakeholders.

Both WeChat H5 and Mini-Programs offer a wide range of options, such as a built-in payment system and beautiful, custom-made designs. Give your Chinese customers a seamless and interactive experience of your services or products on WeChat.

If you’re serious about growing your business in the local Chinese market, you need to know more about WeChat H5 or WeChat Mini-Programs. We’re here to help.

Trust Us to Deliver Results Fast
Our team is available 24/7, ready to work alongside your marketing team. Whether you need us to handle your Chinese communications, account management, or provide creative support, we’ve got you covered. We understand the importance of your time and promise to respond promptly to your needs, whether by phone, online or in person.

We Are a Team Proudly Based in Australia
Our Chinese marketing experts, copywriters, graphic designers and project managers are based in Australia and have been since 1992. Get the Chinese marketing support that brands know and trust.

Exploring WeChat H5 and WeChat Mini-programs

WeChat H5 and WeChat Mini-Programs are two popular tools that businesses can use to deeply engage with their Chinese customers. However, there are important differences between the two that companies should keep in mind.

WeChat H5: Webpages for Interactive Content
WeChat H5 is a feature for developers that allows you to create webpages for interactive content like games, quizzes, and surveys. These are accessible only on the WeChat app. With its fast and cost-efficient design process, you can quickly create a beautiful, custom-made design for your Chinese marketing campaigns. However, H5 pages are not designed for longevity and offer limited integration with other WeChat features. A WeChat H5 page is your best option when you want a more visually appealing and engaging interactive page or to collect user information. It is an excellent addition to publishing WeChat articles.

Mini-Programs: Seamless Experiences with Deep Integration
If you’re looking for a more seamless, long-term and streamlined user experience, WeChat Mini-Programs are the way to go. These lightweight apps offer deeper integration with WeChat features like WeChat Pay, digital coupons, memberships, and e-commerce, and allow your users to share them with friends and family. And since Mini-Programs are essentially apps, the possibilities really are endless. How far can you stretch your imagination? 

With WeChat, the choice is yours. Talk to our Chinese marketing experts, who can advise you on the best options to suit your needs.

Designing a WeChat H5 or mini-program involves multiple steps including content schedule, copywriting, visual & UI design, coding, deployment, testing, launching as well as promoting. Depending on your needs, the cost to set up a WeChat H5 starts from $3,000 to $10,000, and a standard mini-program ranges from $10,000 to $50,000.

If you set up your own WeChat account, that is normally a personal account that you use to chat to others. A subscription account or a service / official account is equivalent to a Facebook Page where you can publish information to your followers. Subscription accounts are commonly used by media or influencers, whereas service accounts are used by businesses. At this stage, Australian companies can only register for service accounts. The benefit is that your message will pop up in the same way as a friend’s chat so your followers won’t miss a message, but the limitation is that it only allows 4 blog posts (each blog can include up to 8 articles) per month.  

An H5 page cannot replace your WeChat page. It is a functional page that works as a supplement to your main digital presence, and is normally used as a game/quiz, survey, photo gallery or digital brochure. However,  we can help you set up your WeChat service account to function like your Chinese website. One important advantage is your captive audience is exclusively on WeChat.


With over 30 years of experience you know you’re in safe hands

We believe that marketing on WeChat should be tailor-made to your needs. That is why many clients continue to switch to us because we understand that every campaign is different. Whether you need to:

  • Promote your event in a WeChat blog along with Paid Placements,
  • Increase Chinese customer sales by using WeChat Chinese influencer marketing, or
  • Inform your investors about your project via a WeChat H5 page.

That’s why we focus on understanding your goals and what you want to achieve. It’s important to know your deadline, who your audience is and whether they read Simplified or Traditional Chinese and if it’s for Australian Chinese, Mainland China, Hong Kong, or Taiwan. Our Chinese marketing experts will consider all of this before starting the work.

Working with us is as easy as 1, 2, 3.

Step 1

First, talk to our local Australian team on 1300 792 446.

Step 2

Send us your brief, and what you aim to achieve and we'll prepare a proposal.

Step 3

We'll keep in touch with you throughout the project and deliver by your deadline.


Allow our Chinese experts to assist you

With over three decades of experience, we are the go-to partner for businesses looking to market to local Chinese in Australia. Our commitment to our clients through Chinese marketing has helped many businesses establish enduring, beneficial connections with their Chinese audience.


Got a question? We’d love to hear from you


Level 4, 221 Queen Street, Melbourne 3000
GPO Box 2231, Melbourne 3001

P. 1300 792 446
F. 03 9670 0766


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