The Definitive Guide
WeChat is a multi-purpose Chinese App – the world’s largest standalone app or more aptly described as an ecosystem. You can download it on your phone.
Called Weixin in Chinese, it was launched in 2011 by a Chinese company called Tencent, one of China’s most valuable companies. It has become the single largest Chinese communications platform (only exceeded by western apps FaceBook, WhatsApp and YouTube which are all banned in China), and the world’s biggest marketplace.
It combines so many applications that Chinese people use it almost exclusively for all their communication and purchasing activities. WeChat keeps reinventing itself and adding features to make life both easier, more interesting and fun. The app is attractive to western businesses too as their target Chinese audience can be found there and marketed to.
Want to learn more about WeChat: contact our Marketing Team – firstname.lastname@example.org or download our WeChat Guide below.