Chinese Influencer Marketing Services

You don’t have to contact 50 or 100 Chinese influencers to find the right fit for your campaign—we’ve done the hard work for you.

Helping you choose the right influencers and strategies

We offer the best and most complete Chinese influencer marketing services in Australia, delivering tailor-made solutions to all our clients.

MAKE AN IMPACT WITH CHINESE INFLUENCER MARKETING

See what Chinese influencer marketing can do for you

Whether you have a small, medium or big budget, we will pick the right Chinese influencers to help build your brand in the local Chinese market. The best marketing channels in Australia are WeChat and RED. With a collective audience of millions of daily users, both platforms are full of opportunities. Perfect for advertising your products or services to the local Chinese market.

Our Chinese influencer strategies use three types of influencers to help achieve your goals.

Top-tier influencers have 10,000 or more followers;
Middle-tier have 5,000 to 10,000 followers; and
The lower tier have under 5,000 followers.

Talk to our experts today about your influencer marketing campaign.

Trust Us to Deliver Results Fast
Our team is available 24/7, ready to work alongside your marketing team to contact, manage and provide creative support to your Chinese influencers to deliver results. We understand the importance of your time and promise to respond promptly to your needs, whether by phone, online or in person.

We Are a Team Proudly Based in Australia
Our Chinese marketing experts, copywriters, graphic designers and project managers are based in Australia and have been since 1992. Get the Chinese marketing support that brands know and trust.

How do you know which Chinese influencers to use?

Australian-Chinese influencer marketing has become a crucial strategy for building trust and awareness for your brand in the local Chinese market. Whether you’re looking to reach a new audience, boost your credibility, or drive sales, Chinese influencer marketing can help you achieve your goals.

At the top of the influencer hierarchy are the big-name Chinese influencers with tens of thousands of followers. These superstars have the power to take your brand to new heights, increasing awareness and transferring trust and credibility to your product or service.

However, solely relying on top-tier influencers isn’t always the best approach or a wise way to use your budget. To truly connect with Chinese customers, you need a multi-tiered approach. And by engaging middle and lower-tier Chinese influencers, you’ll be able to create deeper connections with your audience. These influencers might not have the same number of followers as top-tier Chinese influencers, but their relatability makes them effective at driving sales and delivering results. For example, RED users are more likely to trust lower-tier influencers for their honest feedback about a product or experience.

Of course, Chinese influencer marketing isn’t easy, especially if you’re trying to do it in-house. That’s where we come in to help. With our expertise and experience, we’ll be able to simplify the process and ensure your Chinese marketing campaign is a success.

How long will it take to see a result from Chinese marketing?

Some clients see sales on the first day of the campaign – but depending on your industry, your products and who you are targeting, it may take up to 6 months before you start to get real benefits from your investment.

What is the required budget for an influencer campaign for an event we are planning to run?

We can work to your budget and timeline, and it depends on the event, but from around a minimum $1,000 per month. If the event is imminent, the campaign will be shorter and a spend of anything from $3k to $10K would be beneficial.

How quickly can I get my campaign launched?

Well it depends on how quickly we can collect all materials and also our careful selection of influencers that are within your budget and a great fit to your promotion. The overall timeline is 2~5 business days for pre-campaign preparation.

INCREASE BRAND AWARENESS WITH CHINESE INFLUENCER MARKETING

With over 30 years of experience you know you’re in safe hands

We believe that Chinese influencer marketing strategies should be tailor-made to your needs. Whether you need to:

Promote your event to a diverse Chinese audience,
Increase Chinese customer sales by engaging Chinese influencers on WeChat or RED, or
Inform your followers about a soon-to-be-released product.

That’s why we focus on understanding your goals and what you want to achieve. It’s important to know who your audience is, your deadline, whether your target audience reads Simplified or Traditional Chinese and if it’s for Australian Chinese, Mainland China, Hong Kong, or Taiwan. Our Chinese marketing experts will consider all of this before starting the work.

Working with us is as easy as 1, 2, 3.

Step 1

First, talk to our local Australian team on 1300 792 446.

Step 2

Send us your brief, and what you aim to achieve and we'll prepare a proposal.

Step 3

We'll keep in touch with you throughout the project and deliver to your timeline.

Chin Communications has been a wonderful facilitator of links between Australia and China. Charles Qin always impressed as a person of high competence and complete professionalism.- FORMER PRIME MINISTER, JOHN HOWARD OM AC

Chin Communications has been a key player in Melbourne’s multicultural sector, even securing the Melbourne Corporations Award for Multiculturalism. This highlighted the excellent work the Chin team has achieved amid the China space, as well as with other languages and communities.- LORD MAYOR SALLY CAPP

Running a high-level training program demands outstanding communication skills, advice and support. Our program was singled out by the Chinese President as of great value. If you want great communication, language translation and China strategic advice to help you succeed in China, contact Chin – you will benefit greatly from having them in your corner.- PROFESSOR ALLAN FELS AO, FORMER DEAN, AUSTRALIA NEW ZEALAND SCHOOL OF GOVERNMENT

The Melbourne Symphony Orchestra has worked closely with Chin Communications for a decade from translating website material and assisting with Chinese-language marketing strategy, to in-person language and culture workshops, Chin’s support has been invaluable. Here’s to many more years of collaboration.- DYLAN STEWART, DIRECTOR OF MARKETING & SALES, MSO

We were constantly amazed by the professionalism and passion of the CHIN team. Interpretation and translation demand very high level understanding. The CHIN team shines in dedication and profound knowledge of different industry sectors. Over the years, my colleagues in Austrade, DFAT and Victorian State government agencies have also shared with me how impressed they are by your superb services- DR CHUYANG LIU, DEPUTY STATE DIRECTOR, AUSTRADE

I’ve worked cross culturally my whole career. The nuanced sophistication the Chin team brings to their work, crafting appropriate messaging on behalf of their clients, is simply outstanding. I wouldn’t use anyone else for interpretation, translation or brand building in Asian markets.- LISA RENKIN, FORMER VICTORIAN DEPUTY COMMISSIONER TO CHINA

Your help translating promotional materials, understanding business etiquette, and interpreting were invaluable and laid the platform for RDNS Hong Kong’s successful health exports.None of this would have been possible without your superb responsive support.- STEPHEN MUGGLETON, GROUP CEO, BOLTON CLARKE

I recall when we first had need of your talents and our fortuitous meeting in 2009 when we were establishing a Shanghai office.Your work is impeccable; you deserve the title of trusted advisor. You are the best of the best. We salute you and look forward to your next 30 years.- GREG O’NEILL, PRESIDENT, LA TROBE FINANCIAL

Chinese buyers and investors are discerning and have invested with us because of the quality and locations, but also because they have clearly understood the offering and benefits – in beautiful Chinese translations produced by Chin. It is a competitive landscape and I truly believe that with the right translation and graphic design support, this has been transformative in growing sales for Bensons Property Group.- RICK CURTIS, MANAGING DIRECTOR AND CEO, BENSONS PROPERTY GROUP PTY LTD

We value the strong relationship, built over many years with Chin. Whether we seek assistance with written or verbal translation services or expertise in cultural protocols across a range of different countries, we can always trust that the translation is not just literal, but a true reflection of the sentiment expressed. Such an important part of building lasting relationships with our stakeholders.- FRANCEEN CHALLONS, HEAD OF ADMISSIONS, ELTHAM COLLEGE

Chin Communications has been an important partner for significant and important translations including legal documents and personal papers. Top of the list is a speech by our Chair delivered at a very large function in Melbourne. The speech was translated and copywritten in flowing, idiomatic English and drew a standing ovation on the day. You can’t imagine how delighted our Chair was with the response.- STEVEN CHEN, MANAGER, GLAMOURFLAGE

I would just like to say on behalf of the Police Commanders, Protocol and Communications people here – that your interpreters did a fantastic job for us today for the visit of President Xi Jinping. Please pass on our thanks to all involved. They were gold for us.- PHIL FOULSTON, DEPARTMENT OF PREMIER AND CABINET, TASMANIAN GOVERNMENT

We recently won a multi-million dollar Supreme Court case in which Chin Communications was a critical partner. Their translating and interpreting work not only helped build our arguments but discovered critical pieces of evidence which bolstered our case. They also picked up court interpreting errors that could have changed the course of the case. This consistent support with translation made the difference.- WADE GUO, YINGDE INVESTMENT PTY LTD

Dairy Australia successfully launched its WeChat official account with the excellent work and assistance from the Chin team. In less than two months, our account attracted over 1,500 followers, with thousands of views of the weekly posts. It has been a great pleasure working with the Chin team, like we have experienced with their translation and interpretation services during the past 20 years.- SARAH XU, INTERNATIONAL MARKET MANAGER DAIRY AUSTRALIA

Thank you for carrying out the Chinese inductions for us. The feedback was first class and we feel that this has been a great advantage in getting the safety message across to our Chinese contractors. There was a genuine feeling that each of the 400 guys had real "engagement" in the induction process.- CHRIS MORGAN, USG BORAL

Chin Communications made our first foray into doing business in China a far less daunting experience. The importance of having the correct business cards cannot be underestimated! They were very helpful in choosing the correct titles and look of our new dual language cards, and even provided a folder of tips for doing business with China, all in a very timely fashion. I cannot recommend their services highly enough.- LIBBY PASHLEY, BIG BANG SOUND DESIGN

So professional from start to finish with our project! We had a large 14+ page booklet for the team at Chin to translate. My colleagues commented as to how professional the whole job was, and that they feel it will aid their business immensely.- GRACE WILSON, THE AUSTRALIAN

Allow our Chinese experts to assist you

For over three decades, we’ve been the go-to partner for businesses seeking to market to local Chinese Australians. Our unparalleled expertise as Chinese marketing experts has helped numerous companies establish powerful connections with their Chinese audiences here and in China.

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