Chinese Online Advertising Services
Do you want the most effective advertising channels to reach your Chinese audience? But don’t know where to start?
30 years helping businesses sell to Chinese audiences
We offer the best and most tailored Chinese marketing services in Australia, delivering effective and engaging content to your selected marketing channels.
EXPERTS IN CREATING CHINESE PAID MEDIA STRATEGIES
Creating effective strategies for your Chinese market
Targeted advertising on the right channels is the perfect way to tap into the Australian-Chinese market. But with so many options available, it can feel overwhelming. However, with our team by your side, you can rest assured that you will be on the right path to a winning campaign.
We’ll team up with your in-house marketing team to create a customised strategy that aligns with your goals so that your advertising dollars are focused and effective. Whether you prefer traditional print and radio, online video platforms, industry magazines, online news websites, or paid social media, among other channels, you can trust we’ll develop a tailored strategy that best utilises your budget and delivers the results you expect.
Trust Us to Deliver Results Fast
Our team is here for you 24/7, ready to work hand in hand with you and your marketing team to achieve your goals. From Chinese marketing to management and creative support, we’ve got you covered. We understand the importance of your time and promise to respond promptly to your needs, whether by phone, online or in person.
We Are a Team Proudly Based in Australia
Our Chinese marketing experts, copywriters, graphic designers and project managers are based in Australia and have been since 1992. Get the Chinese marketing support that brands know and trust.
Challenges of marketing to a Chinese audience
Selecting Appropriate Marketing Channels
Marketing to a Chinese audience presents a unique set of challenges. Firstly, selecting the appropriate marketing channels can be difficult as popular Australian platforms like Facebook and Google are not widely used by Australian Chinese. This means that you must become familiar with Chinese social media and advertising platforms such as WeChat and RED. In addition, there is Chinese traditional print and radio, online video platforms, industry magazines, and news websites. The number of channels available is endless, so which ones should you pick for your advertising campaign?
Translating and Adapting to Chinese Culture and Values
To add to the challenge, advertising content must be written in Chinese, which requires a deep, native-speaker understanding of the language and its nuances. Adapting the messaging to incorporate Chinese culture and values is critical, as Chinese consumers have different expectations and preferences to mainstream Australia. For example, emphasising family values and relationships is important to Chinese, while individualism may not be as highly valued as it is by Australians. Overall, effectively marketing to a Chinese audience requires a deep understanding of the language, culture, and values of your target Chinese audience.
When you choose to work with our Chinese marketing experts, you can be confident that your campaign will factor in all of these important issues to deliver the best results for you.
There is no specific budget range for Chinese marketing, as our team can always work out a plan to suit your budget. However, in most cases, we would suggest businesses to prepare a minimum of $5,000 for a promotional campaign, or $2,000 per month if you are thinking of running your own Chinese social media accounts.
Yes, you (or we) can certainly translate your content to Chinese. However, it’s important to keep in mind that effective communication on Chinese social media requires adjusting the content to match the target audience’s interests, values, preferences and style of communication. Even the imagery and presentation need to be considered. This ensures that the post will attract their attention and engagement.
Don’t worry, we have you covered! We will appoint an account manager for your project and from pre-campaign preparation to post-campaign reporting, they will be closely monitoring all content and procedures, and setting up regular meetings with you/your team to keep you updated on campaign status. Most importantly, all Chinese materials will be back-translated into English for your approval before it goes live.
EXPERTS IN CHINESE PAID MEDIA ADVERTISING CAMPAIGNS
With over 30 years of experience you know you’re in safe hands
We believe that Chinese paid-media advertising must be tailor-made to your needs. That is why many clients have switched to us because we understand that every campaign is different. Whether you need to:
- Advertise your event in Chinese print, digital and on radio,
- Have carefully targetted exposure for your services in a Chinese industry magazine, or
- Promote your services using paid placement carousel banners.
That’s why we focus on understanding your goals and what you want to achieve. It’s important to know who your audience is, your deadline, whether your target audience reads Simplified or Traditional Chinese and if it’s for Australian Chinese, Mainland China, Hong Kong, or Taiwan. Our Chinese marketing experts will consider all of this before starting the work.
Working with us is as easy as 1, 2, 3.
ADVISING BUSINESSES ON CHINESE PAID MEDIA ADVERTISING
Allow our Chinese experts to assist you
With over three decades of experience, we are the go-to partner for businesses seeking to establish a strong presence in the local Chinese market. Our Chinese marketing experts boast extensive experience and a track record of helping companies connect with their Chinese audiences in Australia and China.