WeChat Paid Advertising

WeChat has transformed how Chinese audiences engage with brands in Australia. Supercharge your connection and find more Chinese customers.

Crafting effective strategies for WeChat marketing

Backed by a commitment to excellence, we offer the most tailored Chinese WeChat marketing services in Australia, meeting your sales goals as well as winning over your Chinese audience.

COMPREHENSIVE WECHAT PAID ARTICLE PLACEMENT SERVICE

Get your content in front of Chinese customers

With millions of Chinese-Australians users on WeChat and more arriving every day, whether students or tourists, the potential to reach and impress Chinese customers is huge. Our team of Chinese marketing experts is ready to work with you to understand your business needs and bring in the results on WeChat.

A paid article placement gives a jump start to your brand by putting carefully crafted content onto influential accounts or sites where your desired audience is known to be. Your content is strategically written and carefully placed to appeal to this target Chinese audience.

We take care of everything, from selecting the best accounts, for example WeChat Key Opinion Leaders – influencers, to negotiating the best packages to fit your budget. Whether your aims are best served by WeChat Moments, WeChat Banners, short or long-form blogs on WeChat Subscription Accounts, or WeChat Groups, we have you covered.

Trust Us to Deliver Results Fast
Our Chinese experts are available 24/7 to work alongside your team and help you achieve your goals. From Chinese marketing to management and creative support; you’re in safe hands. We understand the importance of your time and promise to respond promptly to your needs, whether by phone, online or in person

We Are a Team Proudly Based in Australia
Our Chinese marketing experts, copywriters, graphic designers and project managers are based in Australia and have been since 1992. Get the Chinese marketing support that brands know and trust.

Marketing with WeChat paid placements

If you’re looking to expand into the local Chinese market on WeChat, creating content that resonates with Chinese culture and values is critical for building trust. Engaging a Chinese marketing partner not only takes the hard work away, but you can rest assured that you will avoid any cultural missteps that can damage your brand’s reputation. We provide Chinese copywriting, creative design, WeChat KOLs, and tailored packages. Our Chinese marketing team will also advise on the best direction for your Chinese marketing project, helping you control your campaign and avoiding any PR risks.

Key Elements to Understand When Using WeChat to Sell

WeChat KOL: influential users and accounts on WeChat have large followings and are considered experts in a particular field.
Long-form Content: in-depth blogs, typically around 800 Chinese characters, are used for paid placements on a WeChat Media Influencer Account and will attract between 5,000 and 50,000 views depending on the subject and accounts chosen.
Your Chinese Website: Your WeChat account can be set up to function like a website where Chinese people prefer to go and with regular updates in the form of blogs.
WeChat Banners: advertisements used for broad impressions that appear at the top or middle of an article.
WeChat Moments: for sharing posts with friends and followers, similar to Facebook’s newsfeed and Instagram’s feed.
WeChat Groups: chat rooms within WeChat for real-time communications on specific topics, with a limited audience of 500 users, which will be mostly your desired audience – if the right groups are selected.

What is a subscription account, a service account and how do they differ to a normal WeChat account?

If you set up your own WeChat account, that is normally a personal account that you use to chat to others. A subscription account or a service/official account is equivalent to a Facebook Page where you can publish information to your followers. Subscription accounts are commonly used by media or influencers, whereas service accounts are used by businesses. At this stage, Australian companies can only register for service accounts. The benefit is that your message or blog will pop up in the same way as a friend’s chat so your followers won’t miss a message, but the limitation is that it only allows 4 blogs (each blog can include up to 8 articles) per month.

How can you find me the most suitable accounts or influencers for my special offer?

Based on your target audience demographics, campaign timing and budget, we will list out 1 to 5 suitable media accounts/influencers, and go through them with you to decide on the best ones to work with. We will share media accounts/influencers profiles, fees and estimated impressions, so you know what to expect when the content is posted.

Which of the above methods will work best for my Moon Festival campaign and what are the costs?

In most cases, we will combine several different methods to maximise the campaign reach and results. Based on your campaign brief, we will work out a media schedule that best suits your needs, and design visual materials that appeal to different channels. The rough budget for a successful Moon Festival campaign will be $8,000~$30,000.

EXPERTS IN CHINESE WECHAT PAID ADVERTISING

With over 30 years of experience you know you’re in safe hands

We believe that Chinese paid-media advertising must be tailor-made to your needs. That is why many clients have switched to us because we understand that every campaign is unique. Whether you need to:

Promote your event in a WeChat blog with Paid Placements,
Increase Chinese customer sales by using WeChat Chinese influencer marketing, or
Inform about an offer such as Chinese New Year on WeChat.

That’s why we focus on understanding your goals and what you want to achieve. It’s important to know your timeline, who your audience is and whether they prefer to read Simplified or Traditional Chinese and if it’s for Australian Chinese, Mainland China, Hong Kong, or Taiwan. Our Chinese marketing experts will consider all of this before starting your work.

Working with us is as easy as 1, 2, 3.

Step 1

First, talk to our local Australian team on 1300 792 446.

Step 2

Send us your brief, and what you aim to achieve and we'll prepare a proposal.

Step 3

We'll keep in touch with you throughout the project and deliver according to your timeline.

Chin Communications has been a wonderful facilitator of links between Australia and China. Charles Qin always impressed as a person of high competence and complete professionalism.- FORMER PRIME MINISTER, JOHN HOWARD OM AC

Chin Communications has been a key player in Melbourne’s multicultural sector, even securing the Melbourne Corporations Award for Multiculturalism. This highlighted the excellent work the Chin team has achieved amid the China space, as well as with other languages and communities.- LORD MAYOR SALLY CAPP

Running a high-level training program demands outstanding communication skills, advice and support. Our program was singled out by the Chinese President as of great value. If you want great communication, language translation and China strategic advice to help you succeed in China, contact Chin – you will benefit greatly from having them in your corner.- PROFESSOR ALLAN FELS AO, FORMER DEAN, AUSTRALIA NEW ZEALAND SCHOOL OF GOVERNMENT

The Melbourne Symphony Orchestra has worked closely with Chin Communications for a decade from translating website material and assisting with Chinese-language marketing strategy, to in-person language and culture workshops, Chin’s support has been invaluable. Here’s to many more years of collaboration.- DYLAN STEWART, DIRECTOR OF MARKETING & SALES, MSO

We were constantly amazed by the professionalism and passion of the CHIN team. Interpretation and translation demand very high level understanding. The CHIN team shines in dedication and profound knowledge of different industry sectors. Over the years, my colleagues in Austrade, DFAT and Victorian State government agencies have also shared with me how impressed they are by your superb services- DR CHUYANG LIU, DEPUTY STATE DIRECTOR, AUSTRADE

I’ve worked cross culturally my whole career. The nuanced sophistication the Chin team brings to their work, crafting appropriate messaging on behalf of their clients, is simply outstanding. I wouldn’t use anyone else for interpretation, translation or brand building in Asian markets.- LISA RENKIN, FORMER VICTORIAN DEPUTY COMMISSIONER TO CHINA

Your help translating promotional materials, understanding business etiquette, and interpreting were invaluable and laid the platform for RDNS Hong Kong’s successful health exports.None of this would have been possible without your superb responsive support.- STEPHEN MUGGLETON, GROUP CEO, BOLTON CLARKE

I recall when we first had need of your talents and our fortuitous meeting in 2009 when we were establishing a Shanghai office.Your work is impeccable; you deserve the title of trusted advisor. You are the best of the best. We salute you and look forward to your next 30 years.- GREG O’NEILL, PRESIDENT, LA TROBE FINANCIAL

Chinese buyers and investors are discerning and have invested with us because of the quality and locations, but also because they have clearly understood the offering and benefits – in beautiful Chinese translations produced by Chin. It is a competitive landscape and I truly believe that with the right translation and graphic design support, this has been transformative in growing sales for Bensons Property Group.- RICK CURTIS, MANAGING DIRECTOR AND CEO, BENSONS PROPERTY GROUP PTY LTD

We value the strong relationship, built over many years with Chin. Whether we seek assistance with written or verbal translation services or expertise in cultural protocols across a range of different countries, we can always trust that the translation is not just literal, but a true reflection of the sentiment expressed. Such an important part of building lasting relationships with our stakeholders.- FRANCEEN CHALLONS, HEAD OF ADMISSIONS, ELTHAM COLLEGE

Chin Communications has been an important partner for significant and important translations including legal documents and personal papers. Top of the list is a speech by our Chair delivered at a very large function in Melbourne. The speech was translated and copywritten in flowing, idiomatic English and drew a standing ovation on the day. You can’t imagine how delighted our Chair was with the response.- STEVEN CHEN, MANAGER, GLAMOURFLAGE

I would just like to say on behalf of the Police Commanders, Protocol and Communications people here – that your interpreters did a fantastic job for us today for the visit of President Xi Jinping. Please pass on our thanks to all involved. They were gold for us.- PHIL FOULSTON, DEPARTMENT OF PREMIER AND CABINET, TASMANIAN GOVERNMENT

We recently won a multi-million dollar Supreme Court case in which Chin Communications was a critical partner. Their translating and interpreting work not only helped build our arguments but discovered critical pieces of evidence which bolstered our case. They also picked up court interpreting errors that could have changed the course of the case. This consistent support with translation made the difference.- WADE GUO, YINGDE INVESTMENT PTY LTD

Dairy Australia successfully launched its WeChat official account with the excellent work and assistance from the Chin team. In less than two months, our account attracted over 1,500 followers, with thousands of views of the weekly posts. It has been a great pleasure working with the Chin team, like we have experienced with their translation and interpretation services during the past 20 years.- SARAH XU, INTERNATIONAL MARKET MANAGER DAIRY AUSTRALIA

Thank you for carrying out the Chinese inductions for us. The feedback was first class and we feel that this has been a great advantage in getting the safety message across to our Chinese contractors. There was a genuine feeling that each of the 400 guys had real "engagement" in the induction process.- CHRIS MORGAN, USG BORAL

Chin Communications made our first foray into doing business in China a far less daunting experience. The importance of having the correct business cards cannot be underestimated! They were very helpful in choosing the correct titles and look of our new dual language cards, and even provided a folder of tips for doing business with China, all in a very timely fashion. I cannot recommend their services highly enough.- LIBBY PASHLEY, BIG BANG SOUND DESIGN

So professional from start to finish with our project! We had a large 14+ page booklet for the team at Chin to translate. My colleagues commented as to how professional the whole job was, and that they feel it will aid their business immensely.- GRACE WILSON, THE AUSTRALIAN

Allow our Chinese experts to assist you

With over three decades of experience, we’re the Chinese marketing partner you can count on. Our Chinese marketing experts have all of the know-how, enthusiasm and a great track record connecting businesses with their Chinese audience.

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