GODIVA Australia

Helping you simplify your multilingual communications

GODIVA's recipe for success includes influencers and RED, from Brussels to the hearts of Chinese Australians.

10,000 Clicks

KOL & KOC Engagement

Targeted Marketing

Challenge:

Renowned for its luxury chocolates since its founding in Brussels in 1926, GODIVA has become a global symbol of luxury chocolate and quality craftsmanship. Although GODIVA has successfully entered the Chinese market and established a strong presence in recent years, its resonance with Chinese living in Australia is still in the early stages. GODIVA realised that it was not enough to enjoy brand awareness among Australians, but the priority is to delve deeper into the Chinese community, enhancing its appeal and influence.

Solution:

CHIN, from its insights into the social media usage preferences and trends of the Chinese community in Australia, suggested that social media platform RED (Xiaohongshu) would be the best channel to promote the brand to its target Chinese community in Australia. RED, with a large and active user base and huge reach, provided GODIVA with a platform to build a deep emotional connection with its target audience.

Recognising the pivotal role of influencer marketing in fostering genuine connections and amplifying brand visibility, CHIN strategically partnered with Australian-based influencers specialising in both food and lifestyle. These influencers serve as a bridge, seamlessly connecting GODIVA to the Chinese community. By partnering with Key Opinion Leaders (users with more than 3,000 followers) and Key Opinion Consumers (users with 1,000~3,000 followers), GODIVA has been able to facilitate authentic dialogue and ensure its brand narrative deeply resonates with its intended audience.

Result:

During the campaign, GODIVA’s collaboration with 10 influencers garnered a remarkable 10k clicks on their posts. A significant 89% of the engaged audience were young females, underscoring the campaign’s efficacy in resonating with its primary target demographic – buyers of chocolates. This not only highlighted the campaign’s success in captivating an audience keen on fashion, lifestyle, food, and entertainment, but also provided GODIVA with invaluable insights to build on in the Chinese market in Australia.

WHY CHIN COMMUNICATIONS?​

With over 30 years of experience you know you’re in safe hands

We believe that our language solutions should be made to fit your needs. Every language project is unique. Whether you need to:

  • Translate your materials,
  • Interpret for a meeting, or
  • Market a service or product.

That is why we place a high priority on understanding your goals and your desired outcome. These can include knowing your audience, the languages needed, your budget, and the deadline. We do all this before we translate or copywrite the first word.

Working with us is easy as 1, 2, 3.

Step 1

First, talk to our local Australian team on
1300 792 446.

Step 2

Send us your documents or brief, and we'll prepare a quote.

Step 3

We'll keep in touch with you throughout the work and deliver by your deadline.

OUR KEY SERVICES

Services that enable you to communicate across languages and cultures​

For more than 30 years, we have been the gold standard for translation, interpreting, and Chinese marketing. We have you covered whether you need to speak in another language, prepare written translations, or want to market to Chinese people in a way that is respectful of their culture.

CONTACT US

Got a question? We’d love to hear from you

CHIN COMMUNICATIONS

Level 4, 221 Queen Street, Melbourne 3000
GPO Box 2231, Melbourne 3001

P. 1300 792 446
F. 03 9670 0766

info@chincommunications.com.au

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