MyConnect's Chinese marketing journey, growing a Chinese customer base from zero to 6,000.
6,000 Followers
KOL & KOC Engagement
WeChat Integration
MyConnect offers free utility connection services, simplifying the setup of essential home utilities for customers. Recognising an opportunity to reach Chinese international students in Australia, MyConnect partnered with CHIN to establish a WeChat presence and create targeted engagement strategies.
Challenge:
MyConnect faced two main obstacles in reaching Chinese-speaking customers. First, without a WeChat presence, it struggled to communicate directly with customers who primarily used this platform. Second, low brand awareness within the Chinese community hindered MyConnect’s customer acquisition efforts.
Solution:
To address these challenges, CHIN helped MyConnect create an official WeChat account, translating and sharing blog content that offered utility tips and raised brand visibility. A dedicated customer support system was integrated into WeChat, allowing MyConnect to provide real-time, personalised assistance. Additionally, CHIN launched an influencer campaign on RED, partnering with Chinese influencers in major Australian cities to enhance brand exposure and optimise discoverability through targeted keywords.
Result:
The WeChat account quickly attracted over 6,000 followers, demonstrating strong engagement from the Chinese-speaking community. The new support system improved customer satisfaction by providing efficient, real-time responses. The influencer campaign delivered sustained visibility, with customers continuing to use influencer codes long after the campaign’s end, leading to ongoing customer acquisition.
