Chinese Social Media Account Set Up

Setting up a Chinese social media account is complicated. Paperwork with language and legal barriers. But don’t worry, we know the process; we’ll make it easy.

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Adapting marketing strategies for the Chinese culture

Providing the best and most comprehensive Chinese marketing services in Australia, delivering tailor-made solutions to all our clients.

THE BEST CHINESE MARKETING AGENCY IN AUSTRALIA

Setting up a Chinese social media account?

Chinese people nowadays use both WeChat and RED as their daily search engines. So having a Chinese social media presence on one or both helps with brand awareness and growing your local Chinese market. Yet, compared to creating accounts on other platforms, like Facebook or LinkedIn, things are complicated in China. There are strict rules around what businesses can share, which is why there is a lengthy registration and verification process.

Despite the complexity of registering an account, the investment pays off. A digital presence on either WeChat or RED will help open the door to targeting and growing your Chinese customers wherever they are.

Trust Us to Deliver Results Fast
We’re available 24/7 – every day of the week to ensure that we can work on setting up your Chinese social media accounts when you need them. We understand the importance of your time and promise to respond promptly to your needs, whether you contact us by phone, online, or in person.

We Are a Team Proudly Based in Australia
Our Chinese marketing team, copywriters, graphic designers and project managers are based in Australia and have been since 1992. Get the Chinese marketing support that brands know and trust.

We look forward to the opportunity to work with you.

WeChat or RED? Which platform is suitable for you?

WeChat is a popular social media platform used by Chinese in Australia and China.

Think about WeChat as your mini Chinese website where you can post regular blog articles
A WeChat official account allows you to publish blogs, videos and images; limited to four blog posts per month.
Open coding allows us to use more advanced functions, including HTML 5 interactive webpage or a Mini-program, similar to an app within WeChat.
You can contact and chat with your potential clients on WeChat.

RED is a social media platform that can be considered as a combination of Instagram, Pinterest and Reddit and is full of user-generated content.

RED is a vibrant community driven by users, particularly product recommendations, making it an effective tool to drive sales.
RED is a highly visual platform, so images and videos play a vital role.
Most suitable for business-to-consumer businesses, including but not limited to fast-moving consumer goods, lifestyle services, and travel destinations.

How long does it take to set up a social media account like WeChat or Red and how much does it cost?

Generally just a few days. We will advise you on the process and we’ll need some documentation from you. As all communications are in Chinese we can manage this for you.

What is the minimum spend for Chinese marketing?

There is no specific range of budget for Chinese marketing; our team can always work out a plan to suit your budget. However, in most cases, we would suggest businesses prepare a minimum of $5,000 for a one-off promotional campaign, or $2,000 per month if you are thinking of running your own Chinese social media accounts.

How can I trust that our information and account is safe?

We and all of our team are based in Australia and none of our work is outsourced to China. Your logins are safely encrypted with us and you own them and your accounts. We operate within the strict rules of each platform so you do not have any risks such as content being deleted by the platforms. You can let us manage the account or you can do it yourself.

HELPING COMPANIES NAVIGATE CHINESE SOCIAL MEDIA

With over 30 years of experience you know you’re in safe hands

We believe that Chinese marketing solutions should be tailor-made to address your needs. Because every Chinese marketing campaign is different. Whether you need to:

Promote your live event on various Chinese marketing channels,
Increase your product sales through Chinese social media, or
Inform your investors about your opportunity via WeChat.

That’s why we focus on understanding your goals and what you want to achieve. It’s important to know who your audience is, your deadline, whether your target audience reads Simplified or Traditional Chinese and if it’s for Australian Chinese, Mainland China, Hong Kong, or Taiwan. Our Chinese marketing experts will consider all of this before starting the work.

Working with us is as easy as 1, 2, 3.

Step 1

First, talk to our local Australian team on 1300 792 446.

Step 2

Send us your brief, and what you aim to achieve and we'll prepare a detailed proposal.

Step 3

We'll keep in touch with you throughout the project and deliver to your timeline.

Chin Communications has been a wonderful facilitator of links between Australia and China. Charles Qin always impressed as a person of high competence and complete professionalism.- FORMER PRIME MINISTER, JOHN HOWARD OM AC

Chin Communications has been a key player in Melbourne’s multicultural sector, even securing the Melbourne Corporations Award for Multiculturalism. This highlighted the excellent work the Chin team has achieved amid the China space, as well as with other languages and communities.- LORD MAYOR SALLY CAPP

Running a high-level training program demands outstanding communication skills, advice and support. Our program was singled out by the Chinese President as of great value. If you want great communication, language translation and China strategic advice to help you succeed in China, contact Chin – you will benefit greatly from having them in your corner.- PROFESSOR ALLAN FELS AO, FORMER DEAN, AUSTRALIA NEW ZEALAND SCHOOL OF GOVERNMENT

The Melbourne Symphony Orchestra has worked closely with Chin Communications for a decade from translating website material and assisting with Chinese-language marketing strategy, to in-person language and culture workshops, Chin’s support has been invaluable. Here’s to many more years of collaboration.- DYLAN STEWART, DIRECTOR OF MARKETING & SALES, MSO

We were constantly amazed by the professionalism and passion of the CHIN team. Interpretation and translation demand very high level understanding. The CHIN team shines in dedication and profound knowledge of different industry sectors. Over the years, my colleagues in Austrade, DFAT and Victorian State government agencies have also shared with me how impressed they are by your superb services- DR CHUYANG LIU, DEPUTY STATE DIRECTOR, AUSTRADE

I’ve worked cross culturally my whole career. The nuanced sophistication the Chin team brings to their work, crafting appropriate messaging on behalf of their clients, is simply outstanding. I wouldn’t use anyone else for interpretation, translation or brand building in Asian markets.- LISA RENKIN, FORMER VICTORIAN DEPUTY COMMISSIONER TO CHINA

Your help translating promotional materials, understanding business etiquette, and interpreting were invaluable and laid the platform for RDNS Hong Kong’s successful health exports.None of this would have been possible without your superb responsive support.- STEPHEN MUGGLETON, GROUP CEO, BOLTON CLARKE

I recall when we first had need of your talents and our fortuitous meeting in 2009 when we were establishing a Shanghai office.Your work is impeccable; you deserve the title of trusted advisor. You are the best of the best. We salute you and look forward to your next 30 years.- GREG O’NEILL, PRESIDENT, LA TROBE FINANCIAL

Chinese buyers and investors are discerning and have invested with us because of the quality and locations, but also because they have clearly understood the offering and benefits – in beautiful Chinese translations produced by Chin. It is a competitive landscape and I truly believe that with the right translation and graphic design support, this has been transformative in growing sales for Bensons Property Group.- RICK CURTIS, MANAGING DIRECTOR AND CEO, BENSONS PROPERTY GROUP PTY LTD

We value the strong relationship, built over many years with Chin. Whether we seek assistance with written or verbal translation services or expertise in cultural protocols across a range of different countries, we can always trust that the translation is not just literal, but a true reflection of the sentiment expressed. Such an important part of building lasting relationships with our stakeholders.- FRANCEEN CHALLONS, HEAD OF ADMISSIONS, ELTHAM COLLEGE

Chin Communications has been an important partner for significant and important translations including legal documents and personal papers. Top of the list is a speech by our Chair delivered at a very large function in Melbourne. The speech was translated and copywritten in flowing, idiomatic English and drew a standing ovation on the day. You can’t imagine how delighted our Chair was with the response.- STEVEN CHEN, MANAGER, GLAMOURFLAGE

I would just like to say on behalf of the Police Commanders, Protocol and Communications people here – that your interpreters did a fantastic job for us today for the visit of President Xi Jinping. Please pass on our thanks to all involved. They were gold for us.- PHIL FOULSTON, DEPARTMENT OF PREMIER AND CABINET, TASMANIAN GOVERNMENT

We recently won a multi-million dollar Supreme Court case in which Chin Communications was a critical partner. Their translating and interpreting work not only helped build our arguments but discovered critical pieces of evidence which bolstered our case. They also picked up court interpreting errors that could have changed the course of the case. This consistent support with translation made the difference.- WADE GUO, YINGDE INVESTMENT PTY LTD

Dairy Australia successfully launched its WeChat official account with the excellent work and assistance from the Chin team. In less than two months, our account attracted over 1,500 followers, with thousands of views of the weekly posts. It has been a great pleasure working with the Chin team, like we have experienced with their translation and interpretation services during the past 20 years.- SARAH XU, INTERNATIONAL MARKET MANAGER DAIRY AUSTRALIA

Thank you for carrying out the Chinese inductions for us. The feedback was first class and we feel that this has been a great advantage in getting the safety message across to our Chinese contractors. There was a genuine feeling that each of the 400 guys had real "engagement" in the induction process.- CHRIS MORGAN, USG BORAL

Chin Communications made our first foray into doing business in China a far less daunting experience. The importance of having the correct business cards cannot be underestimated! They were very helpful in choosing the correct titles and look of our new dual language cards, and even provided a folder of tips for doing business with China, all in a very timely fashion. I cannot recommend their services highly enough.- LIBBY PASHLEY, BIG BANG SOUND DESIGN

So professional from start to finish with our project! We had a large 14+ page booklet for the team at Chin to translate. My colleagues commented as to how professional the whole job was, and that they feel it will aid their business immensely.- GRACE WILSON, THE AUSTRALIAN

Allow our Chinese experts to assist you

For over three decades, we’ve been the trusted partner in bridging the language gap between English and Chinese. Our unparalleled expertise as Chinese marketing experts has helped businesses make powerful connections and sell to their Chinese audiences.

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