Marketing on RED for Australian Businesses

Helping you simplify your multilingual communications

A vibrant community of user-generated content

RED, also known as “Xiaohongshu” or “Little Red Book”, is a vibrant hub of commerce-related user-generated content in the form of product reviews and recommendations. It encourages users to share products and lifestyles through text, photos and videos. It is one of the most popular social platforms and is especially powerful for influencer marketing.

Red is a cost-effective solution for campaigns targeting Chinese consumers at home and in China.

Want to learn more about our Chinese marketing services for Australian businesses? Contact our in-house Chinese marketing team at or download our RED Xiaohongshu Fact Sheet below.


With over 30 years of experience you know you’re in safe hands

We believe that our language solutions should be made to fit your needs. Every language project is unique. Whether you need to:

  • Translate your materials,
  • Interpret for a meeting, or
  • Market a service or product.

That is why we place a high priority on understanding your goals and your desired outcome. These can include knowing your audience, the languages needed, your budget, and the deadline. We do all this before we translate or copywrite the first word.

Working with us is easy as 1, 2, 3.

Step 1

First, talk to our local Australian team on
1300 792 446.

Step 2

Send us your documents or brief, and we'll prepare a quote.

Step 3

We'll keep in touch with you throughout the work and deliver by your deadline.


Services that enable you to communicate across languages and cultures​

For more than 30 years, we have been the gold standard for translation, interpreting, and Chinese marketing. We have you covered whether you need to speak in another language, prepare written translations, or want to market to Chinese people in a way that is respectful of their culture.


Got a question? We’d love to hear from you


Level 4, 221 Queen Street, Melbourne 3000
GPO Box 2231, Melbourne 3001

P. 1300 792 446
F. 03 9670 0766

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