A vibrant community of user-generated content
RED, also known as “Xiaohongshu” or “Little Red Book”, is a vibrant hub of commerce-related user-generated content in the form of product reviews and recommendations. It encourages users to share products and lifestyles through text, photos and videos. It is one of the most popular social platforms and is especially powerful for influencer marketing.
Red is a cost-effective solution for campaigns targeting Chinese consumers at home and in China.
Want to learn more about our Chinese marketing services for Australian businesses? Contact our in-house Chinese marketing team at firstname.lastname@example.org or download our RED Xiaohongshu Fact Sheet below.