In 2022, CHIN celebrated 30 years delivering translation and interpreting (and more recently marketing) services to its clients. Imagine for 25 of those years working with the same organisation! When we started, the internet was in its infancy and WeChat (social media) was a yarn between people!
A Proud Partnership with Dairy Australia
It has been our longest and proudest association with Dairy Australia (DA) – Australia’s peak body in ensuring a profitable and sustainable dairy industry – and the importance exports to China play in that. Australia ranks number 1 in the world by volume for exports to China and China is our most important market by volume and value.
An important pillar in the success of introducing and growing Australian dairy in China has been the China Dairy Scholarship program which exposes managers from major dairy food companies to the Australian dairy sector, together with the China Alumni Program for past scholars.
The China Dairy Scholarship Program: 25 Years of Success
In 2024, The China Dairy Scholarship Program turned 25 and planning for events to mark the milestone started early with Mandarin interpreter bookings. Behind the scenes for months, CHIN assisted the DA team to prepare Chinese language materials such as powerpoint presentations, fact sheets, subtitled videos and social media – WeChat messaging, Then on the plane to China, our award-winning Mandarin interpreters accompanied the Australian delegation for 10 days of site visits, conference, cooking demonstrations, cheese tasting, and a gala anniversary dinner featuring leaders from the dairy sector, scholarship alumni and Australian VIPs.
Continuing the Legacy: Ongoing Efforts in Dairy Education
The focus shifted back to Australia shortly after for the next tour of scholarship participants and CHIN’s team again were busy translating materials and accompanying the delegates on farm and factory visits and presentations.
Dairy, like most sectors, has its own specialised vocabulary and idiosyncrasies which go from paddock to plate. Translators need to be adept at specific terminology and being on sites from muddy paddocks and milking sheds to high-tech manufacturing enterprises and cheese tasting extravaganzas; delivering presentations by powerpoint, discussing the science of cheesemaking and AI (artificial insemination) and breeds of cattle and not getting caught out with a mouthful of tasty cheese!
CHIN’s interpreting team won an industry award for its work on this program; DA wins confidence in Australia’s dairy products helping not only Aussies stay healthy but taking its messages to the world (in translation).
As the granddaughter of dairy farmers from Gippsland and co-founder of CHIN, advancing farmers’ interests and expanding Australia’s dairy exports has been especially rewarding.
If you require on-the-ground interpreters for an upcoming conference event or program in China, feel free to get in touch with the friendly team at CHIN.