WeChat Marketing Australia

Social Media Marketing in China

Harness the power of WeChat with personalised management and execution

Consult us for ideas on WeChat Management, WeChat Marketing, and other social media marketing in China.

“Weixin” to Chinese – the WeChat app is critical to almost every Chinese person – in China and around the world. The Chinese consumer market uses it to do everything from buying goods and services and keeping informed and in touch with everyone (accessed on average over 10 times per day).

It was big news in Australia during the 2019 Federal Election.  Politicians were racing to get their accounts set up, and content spread within influential local Chinese audiences. Seats in parliament have been won based on clever WeChat marketing campaigns. Think about how that could impact your offering or brand.  You can win too!

How to get on WeChat

We suggest you download the app and start familiarising yourself with WeChat. It has an English menu and even a WeChat translation tool. “Moments” is a good place to state to get a feel for the content and find some folks you’d like to follow. You can post in English to get practice.

How to professionally set up WeChat

As 62% of users only speak Chinese and most of the content is only in Chinese, Chinese language capability is first and foremost if you want to do WeChat marketing. You need to open an account and start to build a following. There are several types of accounts and a fair bit of paperwork, so be sure to consult a Chinese marketing agency for advice on what best suits your goals (CHIN can help). Make sure the account is opened in your correct Chinese business or brand name (registered in China).

Your WeChat Marketing – Content is King

It is important that your Chinese digital marketing strategy is aligned with your corporate business goals. So you are not only targeting a larger target market, your English speaking and Chinese audience, but you are also seeing the returns of your Chinese marketing efforts.

CHIN can assist in the strategy, purpose and direction and write content in Chinese to achieve your aims. It may be that you want to target inbound Chinese tourists, local arts audiences, sell milk powder, or run a one-off advertisement – all of it can be done on WeChat with the right marketing strategy and beautiful copywriting in Chinese.

WeChat Management

CHIN can fully manage your WeChat account to deliver your strategy. Working to your budget, we develop a creative approach including:

• Campaigns to grow Chinese social media engagement
• Tailored Chinese advertising
• Striking banners
• Copywritten Chinese articles
• Key Opinion Leader marketing
• Follower interaction
• WeChat QR Code strategy

All we need from you are images, news, and a campaign brief, perhaps from time to time. We can do the rest and report regularly on the results.

Let us help you succeed – one billion Chinese consumers, here you come!

As specialists in Chinese markets, CHIN helps you effectively communicate your messages across the platforms that work best for you.

For a free consultation on your China marketing needs contact the helpful CHIN Team

Call us now on 1300 792 446 or email us on info@chincommunications.com.au

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