Creating websites that “speak” to your Chinese audience
So, you’ve got your product or service offering to the China market up and running. You’ve registered a Chinese brand name to protect it and now it’s time to launch to the world – well the Chinese world that is – over 1 billion mobile subscribers.
If you are selling to Chinese, they will want to check you out – that means a website or page/s in Chinese Language – it will build credibility and trust. The site ought to be designed for mobile first as most Chinese will access information on mobile. It must be developed with your Chinese audience front of mind.
Where to host my site
The Great Firewall of China is a reality and while your site will probably not be blocked it will be slow to load. There are a number of options to consider. An e-commerce site, for example, is best hosted in China due to speed, whereas an information only site will be fine hosted at home or somewhere close like Hong Kong. A small website or a few pages can be added on to your existing website at home with an extension like /cn. A targeted landing page gives you further options.
Navigation is also different on Chinese sites – menus and submenus and even sub-sub menus and pages with shorter content rather than scrolling are preferred.
Seek advice on the technical aspects which will give your site a competitive edge including on hosting. Chin can advise and assist you to choose the right option and help you design an appealing site.
Copywriting and Translation of Web Content
The content needs to be written with the audience in mind. Existing web content can be translated but it also needs to be localised for the Chinese audience. Do not use translation plug-ins. The content must be professionally translated, copywritten, and edited based on your overall strategy. It may be that your English site just needs some small adjustments or selected pages converted to Chinese to achieve your goal.
Images need to be considered from the audience perspective and convey prestige, quality, fame, and tell a story about the history of your product or service. Colours have different implications in China too. The Chin team can advise on the overall look and feel and best approach.
Email is not popular in China so you must use Chinese methods of communication: WeChat is essential as are QR codes in appropriate places.
Speak to us first to find the best approach for your Chinese website
Chin Communications can guide you on all aspects of web creation including:
- Design for a Chinese audience
- Chinese Translation and copywriting
- QR Codes
One billion Chinese consumers – your website is the first plank! As specialists in Chinese markets, Chin Communications helps you effectively communicate your messages across the platforms that work best for you.