Covid and tricky politics between China and Australia have dampened our lunar new years of recent memory; the lack of …
Continue readingGIVE WINGS TO TIGERS (ru hu tian yi 如虎添翼)
Long live the Tiger, the king of the jungle! All tigers have a mark on their forehead which resembles the …
Continue readingYou can’t go wrong with Fortune and Happiness – or can you?
How one of our biggest brands stuffed up their Chinese New Year offer Someone came up with a great idea …
Continue readingChristmas for Chinese – A marketing opportunity like no other
For many of us, turning the page on 2021 can’t come quickly enough. We are all keen for a new …
Continue readingHow to Brand Your Products for the Huge China Market and Reduce Your Risk
Many Australian businesses are doing very well selling to Chinese (locally and in China). Australian products remain popular despite the …
Continue readingAI Translation vs Human Translation Part 2
The future for human translators You might think that advances in technology will spell the end of the human translator! Well …
Continue readingHow to Gain Traction in the Chinese Market – a Chinese Website Could Be Your Secret Weapon
How to translate your website to Chinese With Chinese making up almost a quarter of the world’s online population and …
Continue readingAI Translation vs Human Translation Part 1
If your marketing materials are full of errors they won’t buy from you. Strange feedback from visitors to their Chinese …
Continue readingAll You Need To Know About The Moon Festival
The Moon Festival also called the Mid-Autumn Festival in China, is one of the most important traditional holidays celebrated by …
Continue reading5 Things You Can Do to Prevent Your Chinese Business Relationships Going Sour
While the political rhetoric between China and Australia remains frosty, there are some proactive things Australian companies can do to …
Continue reading